Business Development Manager - Lubricants (Ghana)

A comprehensive Business Development Manager for Lubricant/IT Products.

Job Purpose:

The position will contribute to development of the product strategy within assigned segment by providing compelling product and consumer insights, analyzing market trends to advise on new product options, determine optimal product pricing, target, and channel, and enhance product promotions.

Key Duties/ Responsibilities:

Perform business and market analysis of the assigned segment/product line.

Price list with a minimum and maximum price range will be set by HQ and shared whenever adjustments are made.

Own the P&L and analyze its achievement, recommending appropriate actions in light of changing market behavior and business commitments.

Design and implement the sales and marketing strategy based on market research and analysis, competitive intelligence, industry trends, voice of customer (VOC) to meet revenue targets and goals, define core positioning and messaging, and pricing strategies.

Efficiently conduct and organize the respective territory to strengthen relationship with existing accounts and identify and bring on board new accounts

Contact new customers to exceed sales objectives: assess and analyze customer needs, generate leads, and develop new businesses and respond to customer inquiries and suggest products and services as appropriate, while maintaining customer relationships.

Responsible for submitting EPSON CRM data by 5th of each month and ensuring reconciliation is done with finance prior to submission.

Support supply, demand forecasting, approval of special pricing requests and being part of the product complaint solution process.

Conducts portfolio analysis and monitor revenues and wins/losses for the assigned segment. Contribute in efforts to manage product portfolio including analysis related to adding, growing and exiting products.

Collaborates with internal stakeholders to support the product lifecycle management of the segment portfolio based on market dynamics, competitive pressures, and internal strategies

Perform regular (weekly, monthly/quarterly / as and when required) market analysis to monitor industry trends and competitive landscape.

Actively support and maintains close interaction with customers through active participation in the sales process, including customer visits, pricing tactics, and customer support.

Collaborate with Marketing & Communication team to inform on the market, customer needs, and competitive differentiation of the products/portfolios developed for campaigns and marketing collateral.

Key Results Areas:

Ascertaining profitability achievement.

Effective and viable product road map and strategy implementation.

Timely analysis of market trends to advice product strategy changes.

New product launch and new markets penetration.

Cross-functional collaboration

Demand Generation, Pipeline and Opportunity Management

High level of client retention and product awareness

Up to date client accounts reports – financial and non-financial

Requirements

Requirements

Qualifications, Knowledge and Experience:

Bachelor’s degree business administration, business management, or related field.

5+ years of experience in Product Management and Business Development Manager role

5+ years of experience in Lubricants.

Key Competencies:

Good market research skills and conversant with the market trends within the IT industry

Individual initiative, strategic and creative thinking

Strong analytical and problem-solving skills, organization skills and attention to detail

Good research and data analysis skills

Strong entrepreneurial and commercial thinking

Strong communication and presentation

Strong interpersonal and negotiation skills

Ability to adapt and respond quickly to change in a dynamic, high-growth environment

Work independently as well as in a collaborative team setting

An energetic and forward-thinking individual with high ethical standards and an appropriate professional image.

A go-getter with compelling drive and energy to overachieve targets

Benefits

Benefits

Salary: 2000 $.

Expat status all benefits.

Note: Only shortlisted candidates will be contacted.