Paid Ads Specialist/Media Buyer

Company Description

Power Recruitment Inc. is a full-service professional staffing and recruitment firm that provides the right candidate for the right job. With over a decade of experience, we have been assisting businesses in finding top-tier talent, allowing them to succeed and grow.

Role Description

This full-time remote role is for a Paid Ads Specialist. The Paid Ads Specialist will be responsible for developing and implementing effective paid advertising campaigns across various channels such as Google Ads and Facebook Ads. The candidate will also monitor ad spend, conduct A/B testing, and provide reports on campaign results.

Qualifications

Strong knowledge in developing and implementing paid advertising campaigns on Google Ads and Facebook Ads

Experience in monitoring ad spend and conducting A/B testing

Experience in analyzing campaign performance and providing reports

Strong analytical and problem-solving skills

Excellent written and verbal communication skills

Bachelor's degree in Marketing, Business Administration, or related field

Relevant certifications such as Google Ads and Facebook Blueprint are a plus

Experience in SEO and SEM is a plus

Proven experience managing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.

Proficiency in digital advertising tools and platforms, including ad creation, campaign setup, and optimization.

Strong analytical skills with the ability to interpret data, analyze performance metrics, and draw actionable insights.

Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

Detail-oriented with strong organizational and time management skills.

As a Paid Ads Specialist, you will be responsible for managing and optimizing paid advertising campaigns across various digital platforms to drive customer acquisition, engagement, and revenue growth. This role requires expertise in digital advertising platforms, data analysis, and campaign optimization techniques.

Key Responsibilities:

Campaign Strategy and Planning:

Develop and execute paid advertising strategies aligned with business goals, target audience, and budget.

Conduct audience research and keyword analysis to inform campaign targeting and messaging.

Collaborate with internal teams to align paid advertising efforts with overall marketing strategies.

Campaign Setup and Execution:

Create and launch paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.

Set up ad creative, targeting parameters, bidding strategies, and conversion tracking.

Monitor campaign performance and adjust settings to optimize performance and maximize ROI.

Budget Management and Optimization:

Manage advertising budgets effectively to achieve campaign objectives while minimizing costs.

Monitor spending, pacing, and performance metrics to identify opportunities for budget reallocation and optimization.

Implement A/B testing and experimentation to improve ad performance and conversion rates.

Performance Analysis and Reporting:

Analyze campaign data and performance metrics to evaluate the effectiveness of paid advertising efforts.

Generate regular reports and dashboards to communicate campaign results, insights, and recommendations to internal stakeholders.

Identify trends, patterns, and opportunities for improvement based on data analysis.

Ad Creative and Copywriting:

Collaborate with creative teams to develop compelling ad creative, messaging, and landing page experiences.

Optimize ad copy, imagery, and calls to action to improve ad relevance and engagement.

Stay informed about industry trends and best practices in ad creative and copywriting.