Marketing Manager, EBEL & Concord

MGI Luxury Group, located in Bienne, Switzerland, is an international and innovative company of Movado Group, Inc. which is a prestigious manufacturer and marketer of luxury and fashion timepieces under the Movado, Concord, EBEL, Olivia Burton, MVMT, Hugo Boss, Coach, Lacoste, Tommy Hilfiger, and Calvin Klein brands. Our products are recognized for their competitive edge in the luxury/fashion market. The working environment of Movado Group, Inc. is entrepreneurial, people-oriented, dynamic, and fast-growing.

To reinforce our Global Brand Marketing team, based in Bienne, we are looking for a:

Marketing Manager EBEL & Concord (100%)

JOB PURPOSE

Part of the global marketing department of the EBEL and Concord brands, you will be the main point of contact of regional marketing teams and will support them in deploying the brand strategy and local activities. You will be responsible for the development of essential brand assets such as trade materials, trainings, and other marketing & sales tools to provide a complete marketing toolbox. Additionally, you will implement the brand media plan and organize brand events such as trade fairs. You will also be the guardian of the brand image across markets.

JOB RESPONSABILITIES / ROLES

Supervise, collaborate, and support regional marketing teams and their local strategy, budgets and 360 plans (ex: events, sponsoring, influencers, OOH, print, social medias campaigns).

Liaise with regional teams to understand their needs, provide strategic and operational guidance, and maintain the brand image consistency across all markets.

Support the development of the Go-To-Market strategy and brand toolbox, including the creation and update of brand guidelines, seasonal marketing & sales tools (ex: sales trainings, VM Guidelines, newsletters, press release). Ensure timely communication and distribution to regional teams.

Drive the creation and implementation of the brand’s media plan (ex: social media campaigns, website animations), while monitoring the brand budget.

Develop trade materials such as POSM, SIS, gifts, packaging, and other special assets for markets.

Supervise agencies for social media activations and assets development, including graphic design and copywriting.

Organize brand events, trade fairs and press events.

Manage press relations and leverage press contacts to enhance brand visibility.

Act as the guardian of product information in collaboration with the Marketing Coordinator and oversee the samples availability for trade fairs and markets.

Conduct analysis of implemented actions, competition, and market trends to propose actionable insights and improvements.

Update seasonal decorations at our flagship venue for meetings and events.

SKILLS AND EXPERIENCE

We are looking for a dynamic, organized, and driven person with a bachelor’s or master’s degree in economics, Business Administration, Marketing, or a related field.

Required experience:

At least 3-4 years in a similar position as a Marketing Manager or Regional Marketing Manager in an international watch or luxury company.

Experience of social medias activation is a plus.

Required knowledge:

Fluent in French and English, German is a plus.

Can demonstrate a good knowledge of Microsoft Office with emphasis on the use of Excel / PowerPoint.

Knowledge of the Adobe Suite (InDesign and Photoshop) is a plus.

Required competencies:

Strong leadership skills.

Rigorous, excellent organizational skills.

Abilities for project management and problem solving.

Analytical skills and ability to learn quickly.

Strong negotiation skills.

Excellent interpersonal skills (team player, communication) and positive attitude.

Ability to manage several projects in a fast-paced environment.

Your creativity, your excellent sense of aesthetics and your attention to detail are major assets to succeed in this position.

WHAT WE OFFER

A dynamic, respectful, and international environment

A supportive and positive team

Flexible working hours

Hybrid working (2 days home office per week)

Health insurance contribution

Attractive employee discounts

Long Service Awards

Competitive pension plan

Central location, close to the train station

If this position motivates you and your skill set matches this job description, then we would like to hear from you! Please submit your application with your CV.

MGI Luxury Group Sàrl

For more information about our company, visit us on

Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.

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