Sales Operations Lead / Senior CRM Lead

Gaming:

Welcome to the world of land-based gaming. At Light & Wonder, it’s all about the games, and our Gaming team builds cutting-edge technology, products, and content for the most iconic casinos and operators across the globe.

Position Summary

Duties and Responsibilities:

Define the strategic direction for the CRM system, aligning it with overall business objectives and user needs. Consider both current requirements and future scalability.

Develop and implement comprehensive user adoption strategies to ensure widespread utilization of the CRM system. Optimize the user experience by promoting effective usage.

Analyze CRM data to identify trends and opportunities for improvement. Generate actionable insights for various departments. Collaborate with stakeholders in sales, marketing, and customer service to translate their requirements into effective CRM solutions.

Create and implement reporting and dashboards to track KPIs. Measure the success of the CRM system, providing valuable insights for optimizing user workflows and business processes.

Continuously research and evaluate emerging CRM technologies. Identify opportunities for system enhancements and stay current with industry best practices.

Qualifications

Experience, Education and Qualification:

Minimum a Bachelor in a technical discipline

Work experience implementing products

5+ years working with a modern CRM like Salesforce would be required

Fluency in data analysis and building data dashboards

Able to work independently and function in a dynamic working environment

Working Conditions:

The work conditions are representative and typical of similar jobs in comparable organizations

May require domestic and international travel

Workplace Health & Safety:

Actively co-operate and comply with the company’s WHS Policy and Program to ensure own health and safety and the health and safety of others in the workplace

Ensure compliance with safe work practices

Ensure not to put self and others at risk

Use and maintain equipment properly and ensure that the work area is free of hazards

Report all incidents, injuries and near misses

Report any hazard or accident to the supervisor or manager as soon as it becomes apparent

Advise your manager if you do not believe you have the skills, training or equipment to safely perform your duties

(Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

Light & Wonder and its affiliates (collectively, L&W) are engaged in highly regulated gaming businesses. As a result, certain L&W employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation, or contracts. In order to ensure L&W complies with its regulatory and contractual commitments, as a condition to hiring and continuing to employ its employees, L&W requires all of its employees to meet those requirements that are necessary to fulfill their individual roles. As a prerequisite to employment with L&W (to the extent permitted by law), you shall be asked to consent to L&W conducting a due diligence/background investigation on you.

This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above.

L&W is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, sexual orientation, veteran status, or on the basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here: EEOC Poster.

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