DTP BM/SBM-Retail-上海

Understand customers insight, be an expert on the promotion mix and provide the feedback to Brand Team

Listens actively to customers and sales force feedback by field visit

Actively seeks feedback from the customers on campaign promotion mixes

Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors.

Brand execution plan implementation

Work with brand managers / Brand support coordinators and Conference specialist to implement external stakeholder activities including advisory boards, symposia, CME’s, exhibitions, conferences and meetings.

Monitors and measures implementation of the plan against KPIs (i.e. market growth, AZ product growth and market share).

Manages allocation of samples in line with product strategy and regional needs,

Supports Sales team to deliver sales objectives & activities

Co-ordinates and conducts product training.

Evaluates effectiveness of promotional material with field force then conduct Recall Test, and feedback to Brand Manager.

Plans and conducts field visits with sales team to monitor market dynamics and gather market intelligence / feedback.

Perform ad-hoc regional gap analysis and action plan

Demonstrates deep understand of product knowledge and therapy area knowledge

Takes initiative to maintain and upgrade product knowledge through sourcing for product information, reading clinical reports/publications, medical journals.

Identifies marketing opportunities based on medical information, market knowledge, and competitor knowledge.

Keep up with industry and therapeutic area trend through attending conference, KOL interaction

JOB REQUIREMENTS & COMPETENCIES / 工作要求和胜任能力

Job requirements /工 作 要 求

Academic / Professional qualification / 学 历 / 专 业 资 格

At least a university graduate

Technical / skill training / 技 术 / 技 能 训 练

ESS & territory management

Basic marketing knowledge

Presentation skill

Working experience (No. of years / 年 资, Job function / 工 作 功 能, Business types / 业 务 种 类 )

Essential 必 需

2 more years working experience in pharmaceutical line or related (Ideally 1 year as medical representative

Desirable 理 想

Good historic record of sales performance

Some experience of product management

Language ability / 语 言 能 力

Proficient in oral and written communication (English)

Computer literacy / 电 脑 知 识

MS Office

Functional Competency/胜任能力

- Product and Environment Knowledge

Knowledge of own product, relative disease and R & D initiatives within own TA

Knowledge of competitor products and marketing approach

Understand how national healthcare & regulatory environment impacts TA

Campaign Execution

Well designed & prepared campaign plan in details

Execute campaign precisely according to the plan

Summarize the key findings & give feedback to the team after the campaign execution in order to further improve the campaign impact

Communication & Presentation Skills

Effectively communicate campaign plan to sales force

Effective presentation & communication skills to deliver the campaign key messages to customers (KOLs & physicians)

Cross-functional communication (finance/ purchasing/etc.)

Date Posted29-4月-2024

Closing Date30-5月-2024

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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