Associate Marketing Manager / Senior Marketing Manager

Responsibilities :

. Market and competitive research drive competitive analysis across offerings and areas of work Business intelligence . Understand Infosys' target audience and work towards segmentation identification Building valid Data Bases to help execution of targeted marketing campaigns. . Build/ Improve Infosys brand awareness, engagement and demand generation by leveraging marketing channels and agencies effectively . Implement activities for lead-generation, customer experience, advocacy and cross-sell across various customer segments . Identify key influencers like analysts, journalists and consultants and develop good relationships in order to achieve high media share-of-voice and analyst endorsements . Co-ordinate with design and production teams (internal and agency) for the creation of market ready collaterals, artifacts, sales enablers, etc . Map key competitors in the space and support market and competitor intelligence team in publishing timely and regular market research initiatives in order to enable sales teams . Operations management: managing systems and processes and ensuring compliance. . Budgeting and operations management: managing systems and processes and ensuring compliance Also managing the CRM process of the unit to drive greater collaboration between Sales and Marketing. . Overall process governance and compliance adherence.

Full time