Product Manager

embecta is one of the largest pure-play diabetes care companies in the world, leveraging its nearly 100-year legacy in insulin delivery to empower people with diabetes to live their best life through innovative solutions, partnerships and the passion of approximately 2,000 employees around the globe. For more information, visit embecta.com or follow our social channels on LinkedIn, Facebook, Instagram and Twitter.

The incumbent will be responsible for the business market (Malaysia and Singapore) in terms of strategy development, branding, in-country activation, sales forecast at a product line level; influences the development and drives the execution of functional or product line plans.

The incumbent works within the overall framework of embecta business to ensure rapid growth, increase in market share and robust bottom-line performance.

Influences within work area/ department/ function; provides significant input into product line-related business decisions and resource planning; plays critical role in key projects/ initiatives.

Expectations of time allocations will be 70:300: in Malaysia: Singapore.

KEY RESPONSIBILITIES

Marketing Plans and Promotional Campaigns

Develop deep insights through market research, key opinion leaders’ insights and competitive intelligence to identify growth drivers for Countries.

Develop, implement and review short and long-term strategies for category growth, including pricing strategies and budget forecasting for Countries.

Use competitor analysis & market research analysis to fine tune region approved selling messages to enhance competitive advantage for Countries.

Maps and analyzes customer buying processes to guide the development of the value proposition and support sales execution for Countries.

Proactively support the development of go-to-market and other marketing plans with direct responsibility for execution for Countries. Manage new product performance dashboard reporting and the launch readiness dashboard; closely monitor lead/lag KPIs and report these across the organization throughout commercialization phases, taking prompt, corrective action where indicated and share learnings and best practices for future launches for Countries.

Support sales team in sales forecast and manage A&P spending including FOC and samples for Countries.

Collaborate independently with team members/ agencies to create tactical programs and marketing collateral (e.g., e-detailing brochures, sales verbatims, retail POSMs, Clinical Product presentation with KOLs) to reach/impact target customers through multiple touchpoints for Countries.

Coordinate and conduct embecta product/ sales training as required to sales force in SEA.

Liaise with SEA Marketing Manager to ensure implementation of WW strategic aims for the brands. Modify plans to suit local country requirements.

Establish and maintain good relationship with key influencers, opinion leaders and professional organizations necessary to carry out his/ her function.

Work together with Distributors – logistics and regulatory to ensure good supply of regulatory document for selling product (leaflet, IFU, sub-label etc) in proper and timely manner for Countries.

Coordinate and execute marketing, advertising, promotional events/campaigns such as symposium in terms of logistics planning and setup instructions for sales team for Countries etc.

Support key ad hoc projects that maybe assigned from time to time.

In Country Activations

Responsible for driving brand growth and development through building strong customer partnership and marketing programs & lead in cross functional country business teams.

Responsible for planning and implementation of channel and customer (Trade) strategies that positively impact customers (Trade) and patient’s experience to drive uptake of BD in MYSG via through-the-line activities to support channel sales offtake.

Assessment of customer program effectiveness and take lead to drive positive ROI and long-term development.

Building Customer (Trade) Partnership

To partner with KAM and Key Customers to create a meaningful customer marketing plans leveraging all available merchandising vehicles within the account.

To create demand generating, patient facing customer programs during key drive periods.

Taking Ownership on Cross-Functional Leadership

To build a collaborative partnership with BD MYSG sales organization (key accounts and field sales) that enables alignment on channel strategies and programs to achieve BD MYSG’s commercial objectives, while minimizing channel friction.

To collaborate with SEA & CASA J Marketing team to ensure an aligned approach with key customers and enable the sharing of key learnings, success stories and best practices.

To partner with the Key Accounts/sales team to oversee execution of pilot/test & learn programs for new and/or expanded business opportunities.

To coordinate cross-functional teams to drive achievement of customer marketing plans with stakeholders including sales, sales support, supply chain and finance.

R21-00605496