Digital Marketing Automation Manager

Digital Marketing Automation Manager

Controlled Holdings, an ‘Indiana Best Places to Work’ and an award-winning distributor of HVAC controls, is currently seeking a knowledgeable and creative Digital Marketing Automation Manager to join our team.

This position would work with several different brands within our Controlled Holdings portfolio including Jackson Systems & Supply, iO HVAC Controls and Specified Controls.

Our Values:

Start with People First

Own It

Solve Problems at Their Core

Never Stop Learning

Demand Excellence, Not Perfection

Operate with Urgency

Work Hard While Having Fun

Key Responsibilities:

Email Marketing:

Develop and execute email marketing campaigns to engage and nurture our audience.

Analyze email performance metrics and optimize campaigns for better results.

Implement segmentation and personalization strategies to enhance email effectiveness.

Marketing Automation Strategy:

Develop and execute the company's marketing automation strategy in alignment with business objectives.

Identify opportunities to automate marketing processes to improve efficiency and effectiveness.

Platform Management:

Oversee and manage marketing automation platforms (e.g., HubSpot).

Ensure proper setup, integration with other tools, and data integrity within the platform.

Campaign Development:

Create and optimize automated marketing campaigns, including email drip campaigns, lead nurturing sequences, and triggered responses.

Utilize dynamic content and personalization to enhance engagement.

Lead Management:

Implement lead scoring and lead segmentation strategies to prioritize and qualify leads.

Collaborate with sales teams to ensure seamless lead handoff and follow-up.

Data Analysis:

Monitor and analyze marketing automation performance metrics.

Use data insights to make data-driven decisions and recommend improvements to enhance campaign effectiveness.

Testing and Optimization:

Conduct A/B testing and multivariate testing of automation workflows to optimize performance.

Continuously improve automation processes and campaigns based on results.

Training and Support:

Train and support marketing and sales teams on utilizing marketing automation tools effectively.

Serve as the go-to resource for automation-related inquiries and troubleshooting.

Team Leadership:

Supervise and mentor a team of direct reports responsible for various marketing functions, including paid digital advertising and social media.

Provide guidance, set targets, and conduct performance evaluations to ensure team success.

Qualifications:

Bachelor's degree in Marketing, Communications, or related field

5+ years in Digital Marketing

2+ years of management experience

Experience with digital marketing functions including email marketing, paid and organic social, display advertising, paid search, SEO, ABM

Prior experience working in Hubspot or other marketing automation platforms

Creative innovator who stays up-to-date on current marketing trends

Exceptional organization, presentation, and communication skills

Why join our team?

We take ourselves lightly and our work seriously

Our employee initiatives promote work-life balance

We believe in our products - enthusiasm pays the bills

We feel passionately that teamwork has cultivated our success

We push our employees to grow professionally and personally

The Perks:

On Wednesdays we… Eat donuts

Competitive Pay

Generous PTO, including your Birthday off (HBD)

Full Medical & Ancillary Benefits

Interactive Wellness Program

Together at Controlled Holdings, we are committed to doing business better. We brainstorm nonstop, drink too many Diet Cokes, and deliver the best product in HVAC controls. What’s more - we have a lot of fun doing it! Your career here will be fun, everchanging, and incredibly rewarding.