Director of Social Media & Influencer Marketing

French/West/Vaughan (FWV), one of the nation’s leading integrated marketing agencies, is seeking a Director of Social Media & Influencer Marketing to join our growing team in our downtown Raleigh, N.C. HQs. In this role, you will collaborate with fellow social media and influencer marketing specialists. While you will work within the Social Media and Influencer Marketing department, you will integrate closely with all agency departments/marketing channels (creative, PR, integrated marketing, paid/digital, analytics). You’ll serve as a key player in your department, and in partnership with team members cross-departments, will contribute to the creation of new ideas, campaigns, strategies and tactics through the lens of social media and influencer marketing.

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

Manages social media channels on behalf of agency clients including posting content, executing paid social campaigns, engaging with users, monitoring and reporting

Develops engaging social media content optimized for social media platforms

Contributes to and implements strategic plans for clients

Ensures that client social media/influencer marketing scopes and goals are being met, budgets are maintained, and client relationships are strong

Collaborates with all agency departments from PR, to creative and digital/paid teams to brainstorm out-of-the box social media content and campaigns

Stays up to date with social media trends and shares those out internally and with clients

Suggests and implements new services, tools, and ideas to further elevate the agency’s social media and influencer marketing offerings

Builds and maintains relationships with social media influencers

Establish, grow and maintain relationships with micro to macro influencers and content creators (and in some cases, their agents)

Coordinates aspects of influencer programs, such as list development, invite responses, and tracking

Assists with day-to-day client communication

Travels to live events and provides on-site social media coverage, as needed

Contributes to new business opportunities and pitch presentations

REQUIREMENTS:

While your expertise is in social media and influencer marketing, you have knowledge of the way in which all marketing channels work together to deliver on client goals based on ideas and strategies

Has a demonstrated passion for and understanding of social media and proactively pursues opportunities to evolve skills and knowledge of best practices

Has experience utilizing reporting tools including native platform insights and understands the importance of social media metrics

You have solid understanding and experience using all social media platforms both from an organic and paid media perspective

Possesses attention to detail and the ability to multitask, prioritize and juggle projects effectively

Is able to build and nurture relationships internally and with clients

Demonstrates excellent communication skills and sharp writing skills

Has an eye for visual aesthetics, including formatting and layout, and produces polished client deliverables

Possesses resourcefulness and intellectual curiosity

Please include requested salary range in submitted resume

QUALIFICATIONS:

BA/BS degree in marketing or related fields

5+ years in marketing with a focus on digital and social media

Agency experience

Proficiency in using (front and back end) Meta, X, TikTok, Sprout Social, GA4, Influencer Marketing Tools/Platforms, Looker Studio (dashboard analytics)

ABOUT FWV:

FWV is a 30x National Agency of the Year recipient and the most highly decorated agency in the history of the South. We are a team of creative and passionate brand marketers conducting fascinating work for clients ranging from large national brands to growing start-ups. We have been named the #1 Agency “For People That Like the People They Work With,” and one of the Top 10 Agencies for creating a “Positive Work/Life Balance” for associates and are proud of the culture of continuous improvement we’ve cultivated over the past 27 years, and one we want to maintain for decades more.

As an agency, we offer:

Comprehensive benefits via company sponsored healthcare, dental, vision, flexible spending account (FSA)/dependent care account, basic life & AD&D/Voluntary Life AD&D, STD/LTD, employee assistance program (EAP), voluntary accident, critical illness and pet insurance

Participation in the company’s 401(k) plan with a company match

Company paid parking for those working from our Downtown Raleigh HQ

A pet friendly work environment

Frequent company sponsored agency get-togethers

Summer Hours, which include closing at 1pm every Friday between Memorial Day and Labor Day

Generous paid time off, including bonus time around the major holidays

Presently, a hybrid work model that allows associates to work from home two days per week, or from one of our other agency offices