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Digital Media Ad Operations

Company:
Robert Half
Location:
New Jersey
Posted:
April 28, 2024
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Description:

DO NOT not apply if you are unable to work on site in Hudson County, NJ

Digital Ad Operations is a group within Global Media Operations (GMO), responsible for executing media plans for the Company and its affiliates across all digital platforms.

This position is integral in supporting the day-to-day responsibilities for local digital media ad operations, with a heavy concentration on trafficking/reporting/troubleshooting of team’s retained commercial inventory across their digital assets.

Major Responsibilities

Support local digital media and DTC business

Manage Promotion Proposal (PP) UI for team requests/submissions

Traffic and schedule display and video assets across all digital platforms

Ensure creative assets are within Company ad spec guidelines

Monitor delivery: view impressions, clicks, and CTR

Update team documentation for contact lists, QA database, and creative name log for internal use

Assist with troubleshooting, and reporting as needed

Create digital ad inventory and ad tags to be provided to developers for implementation on websites and mobile apps

Responsible for ensuring all inventory managed by GMO-Digital has 100% filled impressions to maximize revenue opportunities

Collaborate with sales and marketing contacts to serve campaigns where unfilled impressions exist across all digital media assets

Required Education/Professional Experience

1 year Digital Media Ad Operations experience required

4 year college degree preferred

Required Skills/Knowledge Attributes

Computer proficiency in Google Ad Manager (GAM), Microsoft Excel and Word, Strong organizational skills, Detail-oriented, Strong verbal and written communication skills, Strong analytical skills.

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