Director Digital Marketing

Details

Designation: Director

Core Areas: Customer Acquisition, Remarketing, Digital Branding

Qualification: 5-8 years of relevant work-ex

Our Story

About Zepto-

Zepto is a fast-growing startup that delivers groceries in 10 minutes flat through an optimized network of dark stores that we're building across the country! We're scaling up throughout India and are currently live across 7 top cities in India (Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Pune and Delhi NCR) We're incredibly well-funded and our investors include Y Combinator, Nexus Venture Partners, and more! We've also built out one of the best startup teams in India, with Senior Executives from Uber, Flipkart, Swiggy, Dream11 and institutions like Stanford, INSEAD, IIM, and IIT.

Why join us-

The opportunity to join India's next Unicorn is rare. So, we're giving our team an amazing learning experience and the opportunity to create lasting wealth as our company grows.

Your Role

Develop innovative growth hacks to drive user growth and engagement on online properties via all channels and marketing programs

Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth

Identify & coordinate Product and Tech improvements that drive growth and/or efficiency of Digital Marketing channels

Set up and own Traffic/Order Attribution across channels, establish the source of truth for channel ROI

Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs

Work closely with a range of cross-functional teams such as product, customer success, design, and content-to fuel product adoption, develop go-to-market strategy and spearhead digital launches for new markets

Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities

Analyze and present reports to multiple stakeholders. Hands-on experience with DBM, Facebook Ads Manager, Adwords, Appsflyer, Mixpanel, Excel, etc.

Quick decision-making in a fast-paced environment

Excellent verbal and written communication skills: Ability to have deep empathy for users and to adapt communication for maximum engagement.

Demonstrated strength in strategic thinking/market analysis /competitive analysis

Should have built and managed digital marketing teams

What We're Looking For

People with endless curiosity and hunger to learn

Owners who will think of Zepto as their own venture

Operators obsessed with customer experience

Why Join Us

Zepto is on a blitzscaling path unlike any other startup today. Be the digital flagbearer for demand in this journey.

The opportunity to join India's next Unicorn is rare. So, we're giving our team strong equity to create lasting wealth as our company grows.

Interested Reach out to

Full time