Trade Marketing Executive

Key Duties & Responsibilities

· Creating and implementing the Trade Marketing strategy

· Managing the trade spend and allocating the Advertising & Promotion (A&P) budget across all brands.

· Building relationships with key suppliers, identifying new revenue opportunities

· Supervising all trade promotion (placing promotions based on marketing calendar),

· Collate competitive research on window schemes, season launches, sales, promotions and offers.

· Category management working with each brand manager (planogram, promotion, merchandizing, communication) for stores or special projects,

· Executing BTL activities (new store launch and consumer promotions)

· Manage the production of marketing materials, including leaflets, posters, and flyers - writing and proof-reading copy, and liaising with designers and printers.

· Review the effectiveness of advertisement promotions and take corrective actions.

· Assist Graphic Designer in supplier and vendor management - approving samples, negotiating cost, new material development etc.

· Collate competitive research on window schemes, season launches, sales, promotions and offers.

· Footfall drive, plan and implement events and promotions to increase footfall in malls and instore.

· Interact with brand visual merchandiser and coordinate with corporate brand team for all in store branding related requirements.

· Collaborate with managers in preparing budgets and monitoring expenses.

· Familiarity with social media and web analytics

.

Schedule: Full-time

Shift: Day Job

Travel: