Programmatic Campaign Specialist

Programmatic Campaign Specialist:

This role would include setting up online campaigns in our advertising solutions platforms, data analysis, reporting, as well as presenting the outcome of the projects/campaigns to the AEs and/or clients.

The Programmatic Specialist is primarily responsible for tag creation, tag implementation, monitoring, reporting/data analytics, managing client accounts, ensuring operational and communication efficiency, and timely troubleshooting.

Responsibilities include

• Campaign setup and implementation

• Working on a multiple of DSPs (DV360, Verizon, TTD, Acuity, etc.) across many digital channels (including Display, Native, Video/CTV, & DOOH)

• Execute, monitor, and optimize paid media campaigns to achieve target KPIs (such as conversion rate, CPA, ROAS, etc.)

• Ensure campaigns are actively managed against client delivery targets and that all risks are mitigated

• Timely Client Reporting and data interpretation for your clients

• Identifying problems and dealing with them accordingly at an early stage

• Reporting and data analytics needs to be accurate and presented in the formats provided

• Manage own campaign risks by following standard checking processes

• Coordinate with sales to service accounts efficiently and have clear briefing and communications

Skills And attributes

• Ability to use sound judgement in decision making

• Think strategically and drive colleagues to do the same

• Analytical mindset and eagerness to learn

• Motivated and enthusiastic

• Problem solving skills and taking responsibility for client performance

• Being proactive

• Passionate and knowledgeable about existing and emerging digital media and ad products

Education And experience

• Bachelor or university degree

• Technical experience on self-serve buying platforms (may include social platforms)

• Proficient user of Microsoft Office (Excel/PPT) and/or other data processing/visualization or analytic tools (Data Studio, Tableau, Alteryx, GA, etc.)

• Strong grasp of the online advertising industry

• Knowledge in web analytics and possibly ad management systems

• Experience with reporting and reconciliation in Excel