Marketing Manager

SAN LORENZO AMERICAS - MARKETING MANAGER

Cultura HR is hiring for our client San Lorenzo Americas.

COMPANY OVERVIEW

San Lorenzo Americas is a premier yachting company specializing in luxury yacht construction and sales. With a global presence, we offer unparalleled service and expertise in the yachting industry. Our commitment to excellence, innovation, and customer satisfaction drives everything we do.

POSITION OVERVIEW

We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and strengthen our brand presence within the U.S. The ideal candidate will have a passion for the yachting lifestyle, coupled with a proven track record in marketing strategy, event management, and brand development. This role offers the opportunity to shape the marketing strategy of a prestigious brand in the luxury yachting sector.

RESPONSIBILITIES:

Develop and Implement Marketing Strategy: Design and execute comprehensive marketing plans to drive brand awareness, customer engagement, and lead generation across various channels, including digital, print, events, and partnerships.

Event Management: Plan, coordinate, and oversee yachting events, boat shows, VIP experiences, and client receptions to showcase our brand, products, and services. This includes pre-event planning, on-site execution, and post-event follow-up to maximize ROI and brand exposure.

Global Brand Management: Daily collaboration with internal teams and external agencies to ensure brand consistency and alignment with company values across all marketing initiatives. Act as a brand ambassador, maintaining a strong understanding of market trends, competitor activities, and customer preferences to inform strategic decisions.

Content Development: Create compelling and relevant content for various marketing channels, including website, social media, email campaigns, and advertising materials. Ensure content reflects the unique luxury lifestyle associated with yachting while highlighting our company's offerings and expertise.

Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, social media advertising, and email marketing campaigns. Monitor key performance metrics, analyze campaign effectiveness, and optimize strategies to achieve business objectives and maximize ROI.

Relationship Management: Cultivate and maintain relationships with key stakeholders, including yacht manufacturers, industry influencers, media partners, and high-net-worth clientele. Leverage these relationships to enhance brand visibility, secure partnerships, and drive business growth.

Budget Management: Manage marketing budgets effectively, allocating resources to prioritize high-impact initiatives and achieve marketing goals within budgetary constraints. Monitor expenditures, track ROI, and provide regular reporting to senior management on the performance of marketing initiatives.

Qualifications:

Bachelor's Degree in Marketing, Communications, Business Administration, or related field. MBA or advanced degree preferred.

Minimum of 5 years of experience in marketing with a focus on luxury brands

Minimum of 5 - 7 years of experience in the yachting industry

Expertise in strategizing and executing comprehensive marketing plans tailored specifically to drive attendance and engagement for events, showcasing adeptness in leveraging various channels and strategies to maximize reach and impact. Experience with marketing for yacht & boat shows a definite plus.

Proven expertise in crafting and implementing marketing initiatives tailored to the unique needs and budgets of a small business, demonstrating a track record of driving growth and brand visibility within this dynamic market segment.

Proven track record of developing and executing successful marketing strategies, including event management, brand building, and digital marketing campaigns.

Strong project management skills with the ability to multitask, prioritize, and meet deadlines in a fast-paced environment.

Excellent communication skills, both written and verbal, with the ability to influence and collaborate effectively across all levels of the organization.

Creative thinker with a strategic mindset, analytical abilities, and a passion for delivering exceptional customer experiences.

Proficiency in marketing analytics tools, CRM systems, and digital marketing platforms. Experience with Adobe Creative Suite is a plus.

Fluency in Italian a definite plus

At San Lorenzo, we offer a comprehensive benefits package including employer paid medical, dental and vision, 401(k) with match and paid time off.

Sanlorenzo Americas - Made to measure yachts, since 1958 (sanlorenzoyacht.com)