Account Manager (Digital Marketing)

GROWTH TRACK : Bringing Students, Parents & Education Institutions together

Introduction : The importance the average Asian family places on education based on the

time and percentage of income they are willing to spend on it far outweighs its importance in

any other part of the world. This is clearly been reflected in the growth of the overall higher

education market in India. With GER expected to touch 50% by the year 2035, there seems to

be a huge potential opportunity.

Job Description

To execute projects/ day to day delivery of everything that goes out from the Growth Track to its

clients. Lead a team through various middle level managers/ Team Leads and actively consult

with clients regarding the challenges confronting businesses pursuing an online / offline

strategies to drive traffic, increase conversion, increase average order size and visitor loyalty.

Responsibilities

Building and maintaining relationships with clients and guiding teams towards the achievement

of client objectives

Aware and in pursuit of opportunities for account growth with existing clients

Responsible for all client communications, conflict resolution, and compliance on client

deliverables

Work collaboratively with the planning and creative teams to develop and execute

online/offline strategies

Manage program execution and financial performance while ensuring that overall strategy is

sound and on point

Effectively manage projects to deliver on Cost, Quality, and Timing targets

Compile and analyse search data and metrics and make decisions regarding campaign

direction

Basic knowledge of SEM, SEO, Website Development, Social Media & Content

Maintain schedule performance index and cost performance index

Follow-up with cross functional departments to strictly adhere to time and action calendar

Keep quality check-up right from the start till completion of the project

Provide thorough training to the team members; mentor and guide them on regular basis

Job Requirement

Prior work experience in Client Servicing / Account Management

Should have the ability to effectively and efficiently manage a large team

Strong awareness on Google Algorithm Updates

Ability to specify technical changes to technical/development teams

Excellent communication skills.