Head of Digital Marketing

About Us:

World’s leading consumer companies are all internet / technology / new age companies - Amazon (retail), Airbnb / Oyo (Hospitality), Priceline (travel), Netflix / Spotify (Entertainment). The only sector, where traditional companies are still the largest ones is restaurants. McDonald’s market cap is 130 BN USD. With Food Delivery growing exponentially worldwide, there is an opportunity to build the world's most valuable restaurant company on the internet, superfast. We have the formula to be that company. Today, we can safely say we are the world's largest delivery only / internet restaurant company, and by a wide margin. At 2200+ individual internet restaurants, in 70 + Indian cities, 3 in UAE, 1 in Saudi Arabia and 2 in the UK and expanding further, we have indeed come a long way. It’s still Day 1, but we know we are onto something very, very big. We have a once-in-a-lifetime opportunity to change a 500-year-old industry. For more detail on how we are changing the restaurant industry from the core, using the power of the internet, please refer below. It’s important reading if you want to know our company better and really explore working with us:

1000-restaurants-in-24-months-the-rebel-method- cb5b0cea4dc8

About EatSure:

With a selection of curated/trusted restaurants across categories/missions, EatSure - Foodcourt on an app, is fundamentally positioned as the World's largest omnichannel food court.EatSure will aim to provide a differentiated best in class customer experience by focusing on the following three core value propositions:

Multiple Restaurants delivered in one order

Exclusive offerings, available on EatSure Food Court

Transparency/assurance across Product, Process, Price, People, and Packaging.

As a platform, EatSure is focused on empowering the success of brands present on it across food missions by providing them access to an ecosystem of services – kitchen infrastructure, supply chain, last mile, culinary expertise and much more to help them scale in a profitable manner. What this means for their business is hyperlocal reach across 70+ cities in the country.

We leverage and maximise the true potential of what we have built over the years, since our inception in 2012 and are set to fuel the next biggest revenue channel for Rebel. Read more about it here:

About the role:

You will be responsible for developing and executing a comprehensive digital marketing strategy with a laser focus on user acquisition. You'll oversee all paid and organic acquisition channels, analyze data to optimize campaigns, and ensure we're reaching our target audience effectively. You'll be a growth hacker at heart, constantly testing and iterating to maximize our ROI and scale user acquisition efficiently.

An ideal candidate qualification would include:

8+ years track record in brand building, performance marketing & App marketing

Candidates with App marketing experience in Agencies, D2C, and e-commerce preferred

Master in performance marketing and hands-on with Google especially UAC, Meta, affiliates and analytics tools like GA4, cleverTap/MoEngage Branch/AppsFlyer/singular(attribution) etc

Solid knowledge of ASO & SEO

Excellent communication, collaboration, and presentation skills

Personality traits - Obsessive go-getter, analytical and tirelessly run AB tests

Has a high sense of ownership

Thrives in an ambiguous business environment

What will your KRA look like:

Acquire 1 million customers over 1.5 years for all in-house brands across categories (Biryani, Pizza, Burgers, Wraps etc) at a predefined CAC

Increase Organic traffic of all touchpoints by leveraging ASO & SEO Best Practices

Meet ROAS goals for Performance campaigns by

Developing an online marketing playbook to maximize RoI and predictable sales

Setup high conversion marketing funnels & campaign structures - ToFu, MoFu, BoFu

Optimize CTR, CPC and website/app conversion

Liaison with cross-functional teams/agencies to strategize for creatives & comms

Conceptualize creative content to increase brand love & sales

Deliver monthly acquisition forecast reports for all brands that are 95% accurate

Lead a team of digital marketing professionals, providing guidance, coaching, and mentorship to drive team performance and career development