Digital Marketing Analyst

DESCRIPTION

· Keyword and supporting data analysis to inform the strategy of the campaign.

· Management of supporting software’s such as SEMRush, Databox and others.

· Setup and test full attribution methods in the channel accounts, ensuring tag management and conversion actions are accurate.

· Assist the Digital Marketing team with the buildout of the campaign across utilized channels.

· Regularly analyze and document recommended actions to better the campaign performance.

· Proactively monitor and raise flags with the Digital Marketing team on all actively running campaigns.

· Budget management and pacing based on data driven analysis.

· Collaborate with the Digital Marketing team on best practices and campaign success.

· Preparation of weekly, monthly and quarterly reporting

*Note this position will not directly launch campaigns or make any changes unless otherwise directed

REQUIRED SKILLS

· Excellent communication skills (written and verbal) in English

· Data minded and analytical

· Strong understanding of SEM principles

· Collaborative and actionable

· Problem-solving and detail oriented

REQUIRED EXPERIENCE AND QUALIFICATIONS

· 1-2 years of campaign management in desired platforms

· Experience with Google and Bing ad platform’s

· Experience with Google Tag Manager and GA4

· Knowledge of SEM research tools such as SEMRush or SpyFu

· Experience with Social Media advertising

DESIRED SKILLS AND EXPERIENCE

· Google Certifications

· Other Industry Certifications

· Preferably able to work a portion of the east coast time zone of the United States.

Interested candidates can submit their application and share their CV on the email ID