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Account Executive, PR

Company:
RockawayMore
Location:
Florida
Posted:
April 27, 2024
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Description:

Work Location: Hybrid (1 -2 days required in-office per week to our Dania Beach office)

RockawayMore is a hospitality and lifestyle agency specializing in developing forward-thinking strategies that move in stride with today’s changing landscape of public relations, digital marketing, and social media. We believe that a harmonized approach across all platforms is not only the most effective way to market brands, but the only way to market brands.

Why Join RockawayMore:

Mission-Driven: At RockawayMore, we're not just a marketing agency; we're on a mission to revolutionize the way brands are marketed in the digital age. Join our team to be part of a company that's dedicated to driving change and innovation in the industry.

Growth Opportunities: We're committed to your growth and development. When you join us, you'll have the chance to develop your skills, work on exciting projects, and advance your career within our organization. Your growth is our priority.

Client Diversity: Our work spans a diverse range of clients in the food, beverage, and hospitality industry. Each day brings new and exciting challenges, allowing you to gain experience with a variety of clients and industries.

Collaborative Environment: We foster a collaborative environment where teamwork and shared ideas are valued. You'll be working with a team of talented individuals who support each other's success, making every project a joint effort.

As a Culinary and Hospitality PR Specialist at RockawayMore, candidate must possess excellent organizational and interpersonal skills; and play an important role in supporting client’s PR strategies with research and account organization and coordination, managing interns, clipping and reporting, and overall division support to achieve marketing goals.

Candidates interested in this position should meet the following qualifications:

Associate's or Bachelor’s degree in public relations, journalism, or related marketing field

Strong writing skill with a proven track record of producing high-quality material for accounts in a timely manner

Excellent communication and interpersonal skills

Thorough knowledge of local media publications, outlets and a general understanding of national publications.

Hands-on events experience

Effectively collaborate with senior-level and junior-level colleagues and interns.

Self-motivated and results driven.

This position requires superior management, organizational and multitasking skills.

Interest in learning social media and digital marketing

Ability to commute to Dania Beach

Ability to perform core job duties that may include - on a regular basis - sitting, bending, stooping, and standing for lengthy periods of time.

High adaptability to a fast-paced environment.

Excellence in executing client strategies, managing client accounts, generating story ideas, securing media placements and achieving marketing goals.

Duties include but are not limited to:

Assist with drafting round-up releases for major holidays, themes and initiatives

Ensure client deliverables within designated PR hours and budget

Establish new editor and journalist relationships on behalf of the company

Regional and local pitching for broadcast, print, radio and online

Create PR calendars

Strategically grow company database with corporate, media and preferred vendor contacts

Properly manage use of editorial calendars

Manage clipping and coverage reports

Manage lists and maintain organization on hard drive

Research and build media lists

Manage awards, accolades, and events lists

Possible travel required.

Required skills and qualifications:

Associates Degree (Required)

Three (3) to five (5) years professional experience in public relations with a focus on culinary/hospitality.

Excellent communication and organizational skills

Preferred skills and qualifications:

Established relationships with food & beverage, travel, and trade media organizations and journalists

Experience with Muck Rack, Critical Mention, Google Docs, PR Newswire

Benefits:

Medical, dental and vision health benefits

Unlimited paid time off

Gym stipend

Cell phone stipend

Simple IRA

Job Type: Full-time

Salary: $50,000.00 - $60,000.00 per year

Rockaway is an equal opportunity employer, and all qualified candidates will receive consideration without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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