Paid Search Manager

Campus is on a mission to maximize access to a world-class education.

At Campus, students come first, and we mean it. Our goal is to enable everyone to have access to a superb education without having to take on student debt. We power online two-year degree programs featuring live, online interactive classes led exclusively by faculty from top-ranking schools in the country (think Princeton, NYU, UCLA, Spelman, and more) – all at community college costs.

We’re backed by an investor team that believes deeply in our vision for the future of education -- our investors include Sam Altman (OpenAI), Jason Citron (Discord), Peter Thiel (Founders Fund), Michael Bloomberg (Bloomberg Ventures), Shaquille O’Neal and others who support our vision for the future of education in America.

Position Overview:

As the Paid Search Manager, you will play a crucial role in representing Campus's brand and mission to the online community. We are seeking someone with strong search marketing experience (paid and organic) to join our growing team in New York City. In this role, you’ll help improve our overall search marketing efforts and serve as day-to-day lead on marketing activity for our California based degree and certificate programs. If you’ve got strong paid and organic search marketing experience and are also eager to expand your experience and influence, this position could be a great fit for you. You will report directly to our VP of Growth & Marketing.

What you’ll do:

Be “hands-on-keyboards” developing, executing and analyzing search campaigns across all programs

Help lead the development and execution of SEO strategy for Campus.edu.

Collaborate closely with internal content teams and external consultants and vendors to drive improvements

Collaborate with with leadership to set and achieve new enrollment goals

Help lead the implementation of new marketing efforts, collaborating with the team on new creative and messaging, web content, email marketing and other areas contributing to program recruiting

About you:

4 years of experience in paid and organic search marketing experience

A Bachelor’s degree with coursework in digital marketing and or analytics

Exceptionally strong analytical skills; you should be an Excel or Google Sheets wizard.

Experience working in a CRM system such as Salesforce or Hubspot

Four to six years experience working in Google Ads

Keyword Research, copywriting

Knowledge of bid management strategies including manual bidding, automated bidding strategies (such as Target CPA, Target ROAS), and bid adjustments to maximize ROI.

Quality Score Optimization.

Budget Management

AdWords Editor and Google Ads Scripts

Competitor Analysis

SEO experience with a broad understanding of the technical, UX, content and external factors that can drive SEO success.

On-Page optimization and Off-Page strategies

SEO Performance Analysis and Reporting. Be adept at creating easy to understand performance reporting

Experience working with local SEO campaigns is also valuable

Location: New York Hybrid onsite Tuesday, Wednesday, Thursday 10am-7pm

What you’ll get:

Opportunity for impact– as an early team member, you’ll be an integral player in bringing our vision to life

Medical, Dental, and Vision Insurance

Salary: $95,000 to $110,000

Equity: We offer a competitive equity package

In-office catered lunch

Unlimited PTO and hybrid work schedule