Search Engine Optimization Manager

SEO Manager

Welcome to cbdMD, where we’re dedicated to pioneering excellence in the CBD industry. As a leading innovator, we prioritize quality, transparency, and customer satisfaction in everything we do.

At cbdMD, we believe in the transformative power of CBD and its potential to enhance lives.

What sets us apart is our relentless pursuit of excellence. We invest in cutting-edge research and development to continually improve our products and stay at the forefront of the industry. Our team comprises passionate individuals who share a common goal: to provide premium CBD solutions that empower our customers to live healthier, happier lives.

Join us in shaping the future of CBD. We offer a dynamic work environment that encourages creativity, collaboration, and growth. At cbdMD, you’ll have the opportunity to make a meaningful impact and contribute to a company that is improving lives.

If you’re ready to join a forward-thinking company that values innovation and integrity, we invite you to explore our job opportunities and join us on this exciting journey. Together, let’s redefine wellness with CBD.

Responsibilities:

Content:

- Own the content strategy to increase qualified organic traffic aligned with business goals.

- Ideate and optimize SEO strategies based on industry trends, algorithm updates, primary business KPIs, and reported SEO KPIs.

- Execute SEO strategies and tactics with internal teams and vendors to achieve business objectives.

- Conduct extensive keyword research to discover and prioritize opportunities and integrate keywords efficiently.

- Use keyword research to influence external messaging and promotions and align on-site content with larger initiatives to achieve business objectives.

Technical:

- Implement and maintain on-site technical SEO. Address technical issues and stay up to date with the latest best practices.

- Establish and maintain a high-quality backlink profile for primary and sister domains.

Analytics:

- Continuously test content, layouts, products, and metadata to increase qualified organic traffic.

- Collect, analyze, and report on SEO and performance funnel KPIs daily, weekly, and monthly.

- Use reporting insights to refine priorities and strategies.

Expectations:

- 8+ years of SEO work experience, with at least 5 years in e-commerce and 3 years in a legally regulated space (finance, supplements, alcohol, etc.).

- Proven results generating high-quality and effective backlinks.

- In-depth understanding of how search engines crawl, render, index, and rank web pages.

- Proficiency in SEO-related XML, HTML, JavaScript, and CSS.

- Strong understanding of GA4. Certification is a plus but not required.

- Ability to utilize performance data to inform marketing communications and decisions.

- Full understanding of the performance funnel from click to conversion.

- Excellent communication skills with the ability to articulate findings concisely and actionable.

- Data-driven mindset with the confidence to present findings clearly and assertively.

- Experience with Shopify preferred but not required.

Full benefit package includes - Medical, Dental, Vision, Short Term Disability, 401K, PTO, and Paid Holidays