Growth Marketing Senior Analyst Education

At RV Education (EDU), we believe in the power of online learning to create opportunities and transform lives. In partnership with over 300 colleges and universities, we help individuals make smart educational decisions that meet their needs and career aspirations. Our trusted brands like BestColleges serve over 90 million unique annual visitors with educational resources and advice.

As a Growth Marketing Senior Analyst, you will deliver organic growth strategies for our major assets to deliver new business value. You will constantly stay abreast of new SEO technologies, concepts, and best practices. You'll own the technical implementation and optimization of our sites so they are leveraged to the fullest. You will also analyze organic search landscapes to find opportunities that drive traffic and bottom-line value for our business in collaboration with our experience and business teams.

This role requires a hybrid schedule and will be based out of our Charlotte, NC office, or our San Juan, Puerto Rico office, with in-office Monday-Thursday and fully remote work on Fridays each week.

We believe that diverse, inclusive teams are better teams. Think of the bullets below as guidelines: If you only partially meet the qualifications on this posting, we encourage you to apply anyway!

What You’ll Do

Deliver organic growth strategies for our major assets to deliver new business value; establish resources needed to execute our plans; monitor projects from beginning to completion

Constantly staying abreast of new SEO technologies, concepts, and best practices

Own the technical implementation and optimization of our sites so they are leveraged to the fullest

Implement content/on-page SEO and technical SEO strategy, collaborating with world-class editorial, UX, and creative teams

Analyze organic search landscapes to find opportunities that drive traffic and bottom-line value for the business in collaboration with our experience and business teams

Test, innovate, and build custom solutions with our world-class digital marketing, content, and engineering talent

Leverage proprietary in-house marketing tools to inform strategic decisions with data

Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L

Keep our sites and pages technically optimized for mobile users and search performance – including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance

Who We’re Looking For

3-5 years of experience in Search Engine Optimization and analysis

Innovative, on-the-spot, creative problem-solver who demonstrates both technical and analytical skills

Strong diagnostic and prioritization skills

Mastery of technical SEO fundamentals (page markup & schemas, URL structures, site crawl performance, server vs. client-side rendering, caching & CDNs, etc)

Extremely self-motivated, self-disciplined, and comfortable taking ownership of projects

Strong data analytics skills; able to pull & manipulate multiple datasets to inform strategy with data

Must be comfortable measuring, interpreting, and making decisions based on large volumes of marketing performance data

Familiar with a number of SEO suites and tools including: STAT, Moz, SEMRush, Ahrefs, Majestic, Botify, and Screaming Frog

Experience (or willingness) working in the weeds with data using tools such as Microsoft Excel, Google Analytics, Data Studio, Tableau, Google Cloud Projects/Big Query, Google Search Console, SQL, and other common reporting platforms

Comfortable with basic HTML for on-page SEO tactics

Able to communicate with engineering teams for technical SEO fixes

Comfortable working with business leaders in forecasting, competitive analysis, and business modeling

Compensation

Compensation Range: $85,000-120,000*

*Note actual salary is based on geographic location, qualifications, and experience

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

Health Insurance Coverage (medical, dental, and vision)

Life Insurance

Short and Long-Term Disability Insurance

Paid Time Off

Holiday Pay

401(k) with match

Who We Are

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology – including Bankrate, Lonely Planet, CNET, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit and follow @RedVentures on social platforms.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact .

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