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Marketing Manager - Minerals in polymers / Green mobility EMEA

Company:
Imerys
Location:
Paris, France
Posted:
April 26, 2024
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Description:

The Company

The world’s leading supplier of mineral-based specialty solutions for industry with 14,000 employees, operations in more than 40 countries, and €4.3 billion in revenue in 2022.

Imerys delivers high-value-added, functional solutions to a great number of sectors, from processing industries to consumer goods. The Group draws on its understanding of applications, technological knowledge and expertise in material science to deliver solutions by beneficiating its mineral resources, synthetic minerals and formulations. Imerys’ solutions contribute essential properties to customers’ products and their performance, including heat resistance, hardness, conductivity, opacity, durability, purity, lightness, filtration, absorption and water repellency. Imerys is determined to develop responsibly, in particular by fostering the emergence of environmentally-friendly products and processes.

If you want to grow your skills and develop your career, find out more at

The PositionMarketing Manager - Minerals in polymers / Green mobility EMEA

Job Summary

In charge of analyzing marketing intelligence (market, customer, competition, technology) and Imerys business performance to define and implement the market strategy (priority markets, product offering, and value proposition) in collaboration with the commercial & innovation teams in the market polymers, rubbers & thermosets. Focus of most projects is supporting Automotive industry mutation towards electrical vehicle. Scope EMEA.

Responsibilities

Responsible for the strategy by segments and product portfolio

Collect and analyze quantitative and qualitative information from Imerys and 3rd party sources to understand demand trends, production, capacity and trade flows situation as well as mineral usage mapping.

Analyse Imerys business, market shares, competitive environment and behavior, strengths and weaknesses.

Develop strategy for the transversal projects in collaboration with the segment Sales, R&D tech support Directors and Marketing managers/Director.

Drive and coordinate innovation / new product development

Generate ideas of potential new products, maintain a dynamic product portfolio pipeline.

Coordinate new products development projects with R&D teams, assess market and project potential, identify the value proposition with sales teams.

Prepare the launch pack for commercial launch

Support commercial and business development effort

Follow development of business and new opportunities vs the segment strategy through our monthly sales database and CRM

Establish and sustain contacts with key value chain stakeholders: compounders, equipment manufacturers, OEMs and end-customers to understand the market drivers and develop promoters / prescriptors

Operational marketing : Define marketing operational plan with communication team (sales tools, trade shows participations, communication incl.digital)

Accountability

Developing a strategy for the market and the follow-up of its implementation

Driving Marketing Mix and new product needs

Support commercial development and promotion

Competencies & Experience

Project management skills with hand on mindset experience in implementing, quantifying positive impact

Ability to understand complex organisation and technical products, to structure, simplify, adapt.

Ability to think out of the box, innovate, multitask, high energy level, autonomous, self-starter

Strong business sense and ability to interact effectively with people from all backgrounds and levels

Collaborative style and good interpersonal skills

Ability to positively influence others w/o direct reporting lines, especially Sales and Technical teams

Experience in conducting transversal projects in an international matrix organisation

Experience in strategic marketing : new product development & launch, 5 year plan strategy

Ideal background/ experience

MBA or Master Degree in Business / Marketing and/or Engineering degree

8-10 years experience in industrial marketing/project management in the industry and/or BtoC with technical products

Full professional proficiency in English

Ideally, experience in the plastics/ automotive industries and supply chain

Preferred location: Paris

Position TypeFull time

andPermanent

Only technical issues will be monitored through the below inbox:

recruiting.support@ imerys.com

PLEASE DO NOT SUBMIT RESUMES OR APPLICATIONS TO THIS EMAIL, AS THEY WILL NOT BE REVIEWED.

To ensure fairness and legal compliance in our recruitment processes, only applications received through the online application process will be considered.

IMERYS is an Affirmative Action and Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws.

REQ - 08208

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