Assistant Director, Marketing - Graduate & Continuing Education

The Position:

Assistant Director, Marketing - Graduate & Continuing Education

Job Summary:

Reporting to the senior director of marketing in the Office of Communications and Marketing (OCM) at Muhlenberg College, the assistant director of marketing for graduate and continuing education is the lead communications and marketing liaison responsible for collaboratively planning, creating, and managing marketing strategies, campaigns, tactics, and assets that attract, engage and enroll graduate and continuing education students in Muhlenberg’s programs. Prioritizing graduate & continuing education (GCE) enrollment marketing, the assistant director is the primary liaison between OCM and GCE. They are responsible for collaborating closely with GCE colleagues and working within OCM systems and processes to achieve GCE marketing and communications goals. The assistant director will ensure all GCE marketing and communications endeavors align and comply with Muhlenberg College brand standards and messaging framework. The assistant director will also be a key partner in the College’s web, social and digital marketing strategy. The assistant oversees GCE marketing and communications to raise awareness, attract prospective students and corporate partners, and support enrollment and revenue goals for the College’s graduate and continuing education programs. Their responsibilities span both strategic planning and tactical implementation areas.

Schedule & Benefits: At Muhlenberg, we value your work/life balance and are pleased to offer this full-time opportunity with remote work available up to two days per week (following initial onboarding/acclimation period). Muhlenberg offers a highly competitive benefits package, including but not limited to, generous holidays (including three days off for Thanksgiving and an extended winter break between Christmas Eve and New Year’s Day), vacation (22 days per year), sick leave, paid parental leave, Life Sports Center membership, tuition opportunities at the undergraduate and graduate level, medical, dental and vision coverage, flexible spending plans, College-provided short-and long-term disability, life insurance, and retirement. As a 501(c)(3) non-profit institution, Muhlenberg is a qualifying employer under the federal government’s Public Service Loan Forgiveness program.

The College & Surrounding Area: Founded in 1848, Muhlenberg College is a private, residential, liberal arts college offering baccalaureate and graduate programs. At Muhlenberg, we are committed to a campus community that ensures students, faculty, and staff of all backgrounds feel welcome, respected, valued and included. Muhlenberg College is dedicated to shaping creative, compassionate, collaborative leaders through rigorous academic programs in the arts, humanities, business, natural sciences and social sciences; as well as pre-professional programs in law, health and theology; and progressive workforce-focused post-baccalaureate certificates and master’s degrees. As part of eastern Pennsylvania’s scenic Lehigh Valley, Allentown is a diverse city of 125,000, located just 60 miles north of Philadelphia and 90 miles west of New York City. As the third largest city in the state, and along with neighboring Bethlehem and Easton, the region is home to a vibrant arts scene, extensive parks and recreational opportunities, and a rich blend of diverse cuisine. For more information, visit Life in the Lehigh Valley Muhlenberg College and check out Allentown here.

Characteristic Duties and Responsibilities

Serve as the primary liaison between OCM and GCE to ensure proper resources and attention are provided to execute marketing campaigns to promote and recruit into GCE programs, events, and services to prospective students and corporate partners.

Collaborate meaningfully and successfully with OCM colleagues to produce top-quality, on-brand marketing assets and other content that advances Graduate and Continuing Education at Muhlenberg.

Collaborate with OCM and GCE to integrate Graduate and Continuing Education work into a unified, institutional branding strategy that elevates the College’s image in the community, including coordinating large-scale marketing and recruitment projects.

In collaboration with GCE and OCM leadership and the College's marketing agency partners, help create and execute a marketing strategy to support GCE.

In collaboration with the associate director of graduate and continuing education admissions, manage GCE’s CRM (Element451) and marketing automation strategy to build, enhance, and optimize full-funnel marketing and recruitment.

Work with OCM to facilitate GCE social media support.

Develops GCE website, blog, and social media content and coordinated email outreach campaigns for student recruitment.

Working with OCM and GCE leadership manage awareness and lead generation marketing to achieve awareness, interest, and application goals.

Research and identify target audiences, build personas per program initiative and deliver recruitment campaigns to attract students and corporate partners.

Work with the GCE team to communicate its unique value and competitive differentiation.

Collaborate with GCE admissions and enrollment to integrate marketing efforts.

Track, analyze, and report key marketing and application metrics to optimize activities and demonstrate ROI.

Oversee GCE’s online presence, including website, social media, and email marketing, to maximize reach and engagement.

May perform other duties as assigned.

While no one person may possess all the qualifications listed below, the ideal candidate will have many of the following professional experiences and characteristics:

Qualifications

Bachelor’s degree in marketing, communications, public relations or similar concentration from an accredited institution.

Minimum of two years of relevant professional experience.

Experience in managing large-scale projects.

Experience in digital marketing and social media marketing.

Demonstrated experience managing relationships with 3rd party agencies and vendors preferred.

Ability to cultivate and sustain partnerships across a complex organization.

Demonstrated commitment to diversity, equity, inclusion and belonging.

Experience with marketing technology, such as CRM, CMS and reporting and analytics platforms.

Ability to communicate and collaborate across departments and work with various stakeholders simultaneously.

Must have excellent writing, proofreading, communication and organizational skills; strong writing background and knowledge of AP style preferred.

Must possess a high level of the following work skills and behaviors: teamwork/cooperation, initiative, customer service and commitment to continuous professional growth in skills and knowledge.

Experience with Adobe Creative Suite products, including InDesign and Photoshop, is preferred but not required.

Successful completion of background checks.

To apply, upload your complete application package as a single PDF document. A complete application package includes: 1) cover letter; 2) resume; 3) separate diversity statement summarizing professional experiences and capacities that prepare you to contribute to our diversity, equity, and inclusion goals; and 4) names/contact information for three professional references. Application review will continue until the position is filled. To initiate your application, use the APPLY button.

An equal opportunity employer, Muhlenberg College is committed to recruiting and retaining outstanding faculty and staff from racial and ethnic groups that have been traditionally underrepresented in higher education. Please visit our Diversity & Inclusion page for additional information about Muhlenberg's commitment to supporting a diverse and inclusive community.

Legal Notice

Muhlenberg College Annual Crime Reporting- As provided by the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act of 1998, prospective employees of Muhlenberg College are entitled to request and receive a copy of the College Annual Security Report (ASR). The ASR can be accessed at . This report includes crime statistics on certain reportable crimes, as well as Muhlenberg College Safety Policies. The report also includes institutional policies concerning campus safety and police, such as policies concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault and other matters. Anyone wishing a paper copy of the ASR may contact the Campus Safety Office at .

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