Digital Marketing Account Manager

Job Description

We are looking for an experienced and self-driven Digital Account Manager to join our marketing team! We offer a flexible, fun work environment with a generous PTO policy and incentive bonuses. As a Digital Account Manager at our company, your main duty will be to maintain an ongoing relationship with clients, vendors, and team members in the administration and strategy of online marketing campaigns for multiple clients at one time. Full-time positions available with opportunity for advancement. This position is currently a remote position due to the pandemic, open to US residents. Your role will be extremely important for customers success, satisfaction and, ultimately, loyalty.

Digital Account Manager duties and responsibilities:

Build long-term relationships with clients

Plan and implement digital and marketing strategies for clients

Investigate and determine clients wants and needs

Work with clients towards reaching their goals

Optimize web content in order to improve SEO

Present and train on social media strategies

Analyze effectiveness of digital campaigns

Recommend, design and implement digital projects to increase their ROI

Set up a list of KPIs to track for each client

Prepare and present reports on their progress

Keep abreast with new trends in digital technology

Communicate with clients at least once a month regarding strategy and progress of account via webinar/conference call (the preference is always webinar default to conference call only when webinar is not possible)

Communicate with team and management on project development, timelines, and results as they pertain to each client’s account

Work with team members on strategies for social media, content, SEO, paid search, drip campaigns, and more to ensure accurate and effective implementation and ongoing success

Preemptively identify potential account issues and work with the team and client to find a resolution

Monthly review all client reporting and analytics: identify problem areas, locate areas for improvement, strengthen areas of weakness, discuss with client current analytics and next steps for the following month

Educate, guide, and teach client on: current trends for digital marketing and advertising, industry best practices, current “hot” trends in leads, utilizing client portals, and how to self serve certain aspects of their websites

Must maintain minimum retention rate on current clients

Seek referrals from current clients to grow the organization

Digital Account Manager requirements:

At least 4 years of Project Management Experience

Minimum of 5 years of Data Analysis in digital marketing analytics (Paid Search, SEO, Email/SMS marketing, CRM)

Experience working as a Digital Account Manager

Experience with SEO/SEM and CRM software

Experience with Google Adwords campaigns

In-depth knowledge of online marketing tools and technology

Excellent understanding and knowledge of social media platforms

Sense of ownership and pride in your performance and its impact on company’s success

Critical thinker and problem-solving skills

Team player

Good time-management skills

Great interpersonal and communication skills

BA in Marketing or Business or 5+ years experience in the fieldCompany Description

TAG a full service digital marketing agency, specializing in Internet Marketing since 1999. Our core services include Search Engine Marketing, Local Search, Content Development, Analytics, Website Design/Development, Conversion Optimization, Social Media, Paid Search and Re-Targeting. Our marketing and digital experts create and maintain customized internet marketing strategies allowing our clients to drive the most efficient ROI possible.

TAG works with companies of all sizes from Fortune 500 firms and national franchises to small business owners.