Innovation & Communication Lead, Tim Hortons APAC

About Restaurant Brands International:

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

We are looking for a passionate Marketing & Innovation professional to join our Tim Hortons Marketing team. As the Innovation & Communication Lead for Tim Hortons APAC, you will define & deliver the Product & Menu Strategy for the region, working in partnership with our global, regional and local teams to build a powerful Innovation pipeline with local relevance that resonates with guests around the region, particularly in the Coffee, Non-coffee Beverage, Baked Goods and Sandwich & Wrap categories. You will also lead the development of Communication Strategy for each market, that can accelerate awareness of the brand while maximizing efficiency. As a part of Restaurant Brands International, we are a high growth start-up within a Global multi-billion dollar business, combining the best of an entrepreneurial culture with the breadth and depth of a leading global company.

Based out of our Regional Headquarters in Singapore, this role will help drive our Brand Positioning, Brand Love and Product Leadership efforts.

Responsibilities:

Actively partner with Regional and Global Marketing Teams, Field Teams and Local Franchisees to lead the development and execution of Tim Hortons innovation strategy in APAC

Liaise with Local Franchisees to establish and operationalize innovation process; Support end to end process from ideating to validating campaign idea, product concept and product taste

Develop and strengthen innovation pipelines for Signature platforms of Tim Hortons

Provide guidance to local teams on product innovation, product standards & guardrails and consumer testing; Act as a guardian for product standards and manage the product approval process

Coordinate cross-functional alignment with internal partners (e.g. Operations, Supply Chain, Quality Assurance) and work with external suppliers to bring products to market or resolve issues with existing products

Implement Tim Hortons Culinary Beliefs across the region, managing project planning and partnering with Franchisees and suppliers to build, adapt and approve menu

Drive regional initiatives to maximize synergy between markets and optimize cost, on base products as well as new innovations

Partner with Local Franchisees and Media Houses to come up with and execute the most effective communication & media strategy

Key Requirements:

Bachelor or major in Business Administration and/or Marketing, Liberal Arts & Sciences acceptable if other requirements are met

5+ years of experience in Consumer Marketing/Innovation in a food manufacturing company, in the restaurant industry or in an FMCG company, preferably in Asia Pacific region

Strong knowledge of Consumer Marketing and Consumer Insights

Strong comfort with proficiency in Analytics and creative problem-solving skills

Prior experience of media planning, buying and optimization preferred

Strong leadership skills with the ability to influence without authority and relate to franchise owners, team members, agencies and everyone in between

Strong project management and organizational skills with high attention to detail

Strong written and oral presentation skills with ability to convey key messages in compelling way

Strong teamwork, communication and interpersonal skills

You are a Coffee & Food Lover: trying new menu, cooking and eating are amongst your life passions

Resilient and able to thrive in a fast-paced, high-pressure environment working on multiple and competing projects simultaneously, with a sense of urgency and thoughtfulness

Entrepreneurial spirit with “it’s always Day 1” mindset

Fluent in written & verbal English; Proficiency in other Asian languages preferred (Mandarin/ Korean/ Bahasa)

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.