User Acquisition Manager

The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer, who will acquire users for Zynga’s growing mobile portfolio. This individual will focus on leveraging Paid Social Channels, Ad Networks, and DSPs to scale our current marketing efforts. You will be responsible for helping the team identify and develop mobile acquisition strategies, and work closely with data analysts and the marketing creative team to further improve the campaign performance. You are an experienced quantitative online marketer who can manage multiple priorities while delivering outstanding execution.

Main Responsibilities:

Create and manage user acquisition, and retargeting campaigns on self-serve and managed platforms

Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale.

Collaborate with data analysts and marketing creative teams to identify scaling opportunities and further improve the campaign performance

Develop relationships with advertising partners and networks to test new traffic sources

Drive innovation on game division level investments

Support the creative direction of our advertising asset needs to ensure top performance

Daily, weekly, and quarterly budget forecasting and reporting of results.

Conduct competitive research and present actionable findings.

Desired Skills and Experience:

3+ years experience in media buying for mobile app products (leveraging Paid Social, Ad Networks, and DSPs)

Strong, problem solving, and critical-thinking skills and experience working in metrics-based environment

Experience – and a desire – to do both strategic planning and day-to-day execution/optimization

Experience with Tableau, advanced Excel and Mobile Measurement Partners (i.e. Adjust, Appsflyer, Singular, Kochava).

Outstanding communication and client skills – both written and spoken – to work effectively with our cross-functional partners

Experience working with organizations with mixed talent backgrounds.

Bonus

Hands-on experience with SQL with the ability to pull together data needs from multiple sources

Experience working with $1M+ monthly advertising budgets.

Experience scaling games to top 100 grossing

What we offer you:

Competitive salary, bonus plan, Take-Two RSU’s (Restricted Stock Units), ESPP (Employee Stock Purchase Plan)

RRSP Company Match Contribution

Extended Health coverage, dental, disability, critical illness, EAP, and life insurance

Virtual mental health and neurodiversity support programs

Open vacation policy

Family planning support program

Generous paid parental, pregnancy-related disability, caregiver, and compassionate leaves

Subsidized Back-up child care

Zynga happy hours and frequent employee events

Casual dress every single day

Culture of diversity and inclusion including employee resource groups

Work with cool people and impact millions of daily players

We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds to join us!

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.

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