PT - Digital Marketing Product Copywriter

Hours: Flexible Hours 10-20 per week

Our client is seeking a part-time Digital Marketing Product Copywriter who is passionate about customer content to join our creative, innovative digital marketing team. The ideal candidate will be an experienced, professional copywriter with superior proofreading and grammar skills who demonstrates a high level of attention to detail and accuracy in his/her work. We are seeking a candidate who strives for excellence, is deadline-driven, and offers up creative solutions in a fast-paced team environment. The Digital Marketing Product Copywriter is responsible for writing and editing copy for all the needs of the department, including marketing/promotional copy, informational copy, technical copy, and product copy.

With creativity and great attention to detail, the ideal candidate must write clear, accurate, and engaging copy for marketing product copy. The position is responsible for understanding and effectively writing to the brand/business voice across all marketing vehicles while ensuring accuracy and maintaining consistent editorial standards and guidelines. Position will also partner with the Category Managers and Merchandisers to develop dynamic and appropriate messages for product copy. Our department is fast paced and extremely busy, so this position is not for the faint of heart, but it is for the person who enjoys exciting challenges and opportunities.

The ideal candidate:

Is a self-starter who drives for results and has a proven record of delivering promised results

Is passionate about creating an engaging customer experience through creative copywriting

Has strong interpersonal communication skills and is able to develop and maintain cross-functional and cross-departmental partnerships

Thrives in a collaborative environment and is open to feedback

Enjoys exciting opportunities and marketing challenges, and takes initiative to identify and recommend solutions to challenges encountered

Is responsible for understanding and effectively writing in alignment with the brand voice across all marketing vehicles, ensuring accuracy and maintaining consistent editorial standards and guidelines

Has experience in content strategies, marketing concepts, and marketing analytics

Has a working knowledge of web accessibility and SEO as it relates to copywriting

Flexible to work on other project related to eCommerce support.

Is, most importantly, a team player with a positive attitude!

Principal Duties and Responsibilities:

Write/edit creative, engaging copy for products.

Write/edit copy for informational/technical projects to enhance the user experience online

Write clear, accurate, and engaging copy for products online, as needed

Interpret marketing conceptualizations and produce copy that achieves the project goal

Develop/maintain a clear and consistent brand voice across all written communication

Monitor/Audit automated product copy.

Work collaboratively to ensure on-page content is maximized for search engines, and content campaigns are executed based upon strategic keyword research

Ensure accuracy of all copy execution through focused proofreading as the “last set of eyes” before marketing campaigns are launched in branded channels

Use departmentâ s Digital Asset Management (DAM) Tool to access and leverage product attributes such as descriptions and photos

Minimum Requirements/Qualifications

Bachelorâ s degree in English, Journalism, Communications, Marketing, or related field

3-5 years professional copywriting experience in consumer goods and/or marketing

Experience with a Digital Asset Management Tool and/or Content Management System

Proficient in Microsoft Word and Excel

Excellent written command of the English language and grammar

Ability to grasp and understand website tonality

Working knowledge of search engine optimization and keyword research/writing

Well organized with extreme attention to detail

Ability to work in a fast-paced, high-performance environment with tight deadlines

Proven ability to work both independently and collaboratively in a team environment

Possess a professional and positive attitude

A solid knowledge of digital marketing, ecommerce, retail, and/or omnichannel experiences is essential for this role.

Desired Qualifications

Skilled in Adobe CC â Photoshop, InDesign, Illustrator, Dreamweaver (a plus)

Working knowledge of HTML or CSS

Working knowledge of email service provider, CMS tool, and/or analytics programs

Experience with social media copywriting and best practices

Additional 1-2 years of experience in a marketing support role

Proficiency on a Mac platform