Cognizant hiring for Digital Marketing - Paid Media Expert

Cognizant hiring for Digital Marketing - Paid Media Expert

Location : Pan india

Role: Digital Marketing - Paid Media Expert

Responsibilities:

Strategically plan and execute paid advertising campaigns while optimizing targeting, budget allocation, and performance analysis to maximize ROI

Conduct thorough analysis of trends and targeting options

Develop & optimize campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.

Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance

Monitor campaigns, prepare performance reports and provide actionable insights

Recommend and consult clients and marketing team on any new content or landing pages that should be created in order to promote higher campaign performance

Set up conversion tracking & retargeting pixels

Conduct in-depth competitive analysis within our clients’ locations and industries

Research to stay on top of the latest trends in advertising

Experience with Programmatic Advertising is considered a plus

Required Skills & Experience:

A minimum of 3 years of hands on Paid Media experience

Meta/Blueprint certification preferred

Able to work in a fast-paced, challenging environment.

Excellent verbal, written, and presentation skills with the ability to work effectively with all levels within the company

Excellent organizational skills with the ability to manage multiple priorities and projects to meet established deadlines

Proficient with all Microsoft Office applications with the ability to learn new and existing company-specific software applications to compiling and analyzing qualitative and quantitative data for making insightful recommendations

Cognizant hiring for Digital Marketing - Paid Media Expert

Location : Pan india

Role: Digital Marketing - Paid Media Expert

Responsibilities:

Strategically plan and execute paid advertising campaigns while optimizing targeting, budget allocation, and performance analysis to maximize ROI

Conduct thorough analysis of trends and targeting options

Develop & optimize campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.

Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance

Monitor campaigns, prepare performance reports and provide actionable insights

Recommend and consult clients and marketing team on any new content or landing pages that should be created in order to promote higher campaign performance

Set up conversion tracking & retargeting pixels

Conduct in-depth competitive analysis within our clients’ locations and industries

Research to stay on top of the latest trends in advertising

Experience with Programmatic Advertising is considered a plus

Required Skills & Experience:

A minimum of 3 years of hands on Paid Media experience

Meta/Blueprint certification preferred

Able to work in a fast-paced, challenging environment.

Excellent verbal, written, and presentation skills with the ability to work effectively with all levels within the company

Excellent organizational skills with the ability to manage multiple priorities and projects to meet established deadlines

Proficient with all Microsoft Office applications with the ability to learn new and existing company-specific software applications to compiling and analyzing qualitative and quantitative data for making insightful recommendations

Schedule: Full-time

Shift: Day Job

Travel: No