Sr. Marketing Analyst

Marketing Specialist

Qualification:• MBA in Marketing/Marketing Analytics domain

• Experience in data analysis is a must.

• Courses with hand on learning in the data/statistical domain would be a huge plus.

Responsibility:Project, Process, and Business Responsibilities

Basis all the marketing data available, draw out a plan in terms of 360degree analysis approach basis client requirements enabling insights that lead to business decisioning.

Market Research Undertaking competitor, consumer, brand analysis with both primary and secondary data sources along with 1st,2nd, 3rd party data as applicable.

Undertake campaign performance analysis across the funnel including, measurement, analysis, and reporting from both KPI/metrics and creative standpoint.

Analyse the overall brand performance in terms of sales and other tangible metrics across ecommerce/offline and other functions.

Identify and map customer journeys Basis marketing performance data, provide recommendation to enhance objectives across the funnel and improve customer lifetime value.

Leading efforts of A/B Testing strategies and basis insights providing recommendations of optimization across channels.

Thought leadership on the current trends and best practices that enable further value to marketing performance analysis.

Being the key client stakeholder, strengthening business relationships, interacting with various internal & external stakeholders.

Lead and mentor marketing analysts to ensure timely delivery ensuring efficiency and effectiveness.

Contributing to efforts of business expansion with newer approach to problem solving.

People Management.

People Management:

• Being the client liaison and leading a team for analysts as per project requirement.

Key Decision Rights:

Project related decisioning.

Must Have Skills

Personalization - copy

Social Listening

Organic Social Media

Social media ads

Paid Ads

Search Marketing

Change Mgmt Communication

Site Merchandising

Online Reputation Management

Affiliate Marketing

Brand and Content strategy

Campaign Strategy

Campaign Orchestration

Social Media Marketing

Content Marketing

CX-Project Manager

Marketing Analytics

Email Marketing

Online Marketing

Technical Skills

SNo Primary Skill Proficiency Level * Rqrd./Dsrd.

1 Personalization - copy PL1 Required

2 Social Listening PL2 Required

3 Organic Social Media PL2 Required

4 Social media ads PL2 Required

5 Paid Ads PL1 Required

6 Search Marketing PL2 Required

7 Change Mgmt Communication PL1 Required

8 Site Merchandising PL1 Required

9 Online Reputation Management PL1 Required

10 Affiliate Marketing PL2 Required

11 Brand and Content strategy PL1 Required

12 Campaign Strategy PL1 Required

13 Campaign Orchestration PL1 Required

14 Social Media Marketing PL2 Required

15 Content Marketing PL2 Required

16 CX-Project Manager PL1 Required

17 Marketing Analytics PL1 Required

18 Email Marketing PL2 Required

19 Online Marketing PL2 Required

* Proficiency Legends

Proficiency Level Generic Reference

PL1 The associate has basic awareness and comprehension of the skill and is in the process of acquiring this skill through various channels.

PL2 The associate possesses working knowledge of the skill, and can actively and independently apply this skill in engagements and projects.

PL3 The associate has comprehensive, in-depth and specialized knowledge of the skill. She / he has extensively demonstrated successful application of the skill in engagements or projects.

PL4 The associate can function as a subject matter expert for this skill. The associate is capable of analyzing, evaluating and synthesizing solutions using the skill.

Schedule: Full-time

Shift: Day Job

Travel: No