Marketing Specialist

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Lead marketing campaigns with game publishers, payment and retail partners, including owning the design, content and distribution of banners, e-newsletters and social media posts to promote Razer Gold

Coordinate international marketing activity with Razer Gold headquarters in Singapore

Manage Razer Gold’s Facebook page postings, Instagram and other social media destinations and any related content in Singapore.

Aid in the execution of advertising, referral programs and PR

Regular weekly management reporting of marketing calendar and activities comparing target outcomes to actual achievements

Track, compile and report key metrics and campaign results to management

Manage the delivery of end-to-end brand and marketing campaigns

Plan and initiate programs and campaigns aimed to educate users about Razer Gold – value proposition, educational how-tos around activation, reloads, game purchases, etc

Work with Razer Silver and the wider Razer Gold and Razer Inc. Marketing leads to strengthen the market positioning of Razer Gold to users

Set campaign metrics based on marketing goals and lead tracking and optimization efforts with channel marketers to ensure that campaigns deliver optimal ROI

Support product marketing leads in formulating marketing strategies and work with relevant product marketers in other teams (e.g Silver) and channel marketers to end-to-end marketing plans

Work with relevant marketing and creative teams on the creation of marketing assets and backend operations set up, and to ensure that the visual and product communications to users adhere Razer Inc.’s global design standards

Searching for community and discord groups for collaboration.

Assist in proposing effective marketing plan and strategies and ensure these strategies can achieve company sales targets.

Lead marketing campaigns with game publishers, payment and retail partners, including owning the design, content and distribution of banners, e-newsletters and social media posts to promote Razer Gold

Coordinate international marketing activity with Razer Gold headquarters in Singapore

Manage Razer Gold’s Facebook page postings, Instagram and other social media destinations and any related content in Singapore.

Aid in the execution of advertising, referral programs and PR

Regular weekly management reporting of marketing calendar and activities comparing target outcomes to actual achievements

Track, compile and report key metrics and campaign results to management

Manage the delivery of end-to-end brand and marketing campaigns

Plan and initiate programs and campaigns aimed to educate users about Razer Gold – value proposition, educational how-tos around activation, reloads, game purchases, etc

Work with Razer Silver and the wider Razer Gold and Razer Inc. Marketing leads to strengthen the market positioning of Razer Gold to users

Set campaign metrics based on marketing goals and lead tracking and optimization efforts with channel marketers to ensure that campaigns deliver optimal ROI

Support product marketing leads in formulating marketing strategies and work with relevant product marketers in other teams (e.g Silver) and channel marketers to end-to-end marketing plans

Work with relevant marketing and creative teams on the creation of marketing assets and backend operations set up, and to ensure that the visual and product communications to users adhere Razer Inc.’s global design standards

Searching for community and discord groups for collaboration.

Assist in proposing effective marketing plan and strategies and ensure these strategies can achieve company sales targets.

Pre-Requisites :

Preferred Skills and Qualifications:

Minimally 3-5 years of product marketing, marketing communications or GTM (go-to-market) marketing experience in the consumer payments, e-commerce or gaming industry

Extensive experience in end-to-end marketing program and campaigns management

Fluent in English and Mandarin, with excellent writing (in both Simplified and Traditional Chinese) and communication skills as this role has to liaise with mandarin speaking stakeholders

Experience with tracking and reporting tools such as Google Analytics, Content Square, and etc.

Experience with Facebook, Instagram, and Google advertising (Google Search Ads, Google Display Network)

Strong self-starter, excellent interpersonal skills, and demonstrated ability to interact with business partners as well as management and peers

Self-motivated and a passion for mobile and PC games

Ability to work across time zones and cultures – teleconference calls with global teammates is required on a regular basis

Well versed in digital consumer platform or e-wallet marketing trends and best practices

Strong in copywriting or design experience preferred

Experience in the gaming industry is an added advantage.

Experience in the event management is an added advantage.

Requirements:

Outgoing and willing to learn

Able to communicate in English & Mandarin

Good Attitude and hardworking

Self-driven and willing to learn

Good communication skills

Team player, and also able to work independently

Able to work under pressure and tight deadlines

Are you game?

JR2024003579