Digital Marketing Manager

Xploro is an award winning, digital health startup based in Cleveland, Ohio. We use augmented reality, digital storytelling and games to reduce anxiety for young patients going through medical treatment. We are now searching for an experienced Digital Marketing Manager who believes in our vision and is looking for an opportunity to make a difference in the world.

The Package

Base salary commensurate with experience

Remote work

Unlimited time off

Flexible working hours

Yearly training budget for professional development

The Role

We are seeking a highly motivated and experienced Digital Marketing Manager to join our ambitious and growing venture-backed team. Reporting to and in partnership with the CEO, the ideal candidate will be responsible for developing and implementing comprehensive digital marketing strategies to drive growth and increase brand awareness within the healthcare industry, with a specific focus on pediatrics. This role offers an exciting opportunity to make a significant impact in a rapidly evolving sector.

The ideal candidate will have an in-depth knowledge of the healthcare sector. Your understanding of digital best practices for content creation, publishing, and distribution, will be underpinned by an in-depth knowledge of the tools and measurements needed to optimize and gauge success.

At Xploro, we believe that you should decide how you work. We are looking for people with good communication skills and an eagerness to take on new challenges. We love our team to have a voice and speak up in meetings and bring new ideas to the table.

You’ll be joining our team as a Digital Marketing Manager, but you’ll have the opportunity to contribute your thoughts and ideas to all aspects of the business - including design, the product roadmap, client interactions, business decisions and much more.

Key Responsibilities:

Develop and execute comprehensive lead generation strategies to identify and engage potential customers within the hospital and healthcare industry.

Utilize a combination of inbound and outbound marketing tactics, including email marketing, social media outreach, content marketing, and targeted advertising, to attract and nurture leads throughout the sales funnel.

Manage all aspects of SEO and SEM including A/B testing to improve organic search rankings and drive targeted traffic to the company's website.

Implement marketing automation tools and CRM systems to streamline lead management processes, track lead interactions, and facilitate lead scoring and qualification.

Collaborate closely with Senior Management to define target customer profiles, develop ideal customer personas, and tailor marketing campaigns to address specific pain points and challenges faced by hospital decision-makers.

Conduct market research to identify industry trends, competitor activities, and customer needs to inform marketing strategies.

Create compelling lead magnets, such as eBooks, webinars, and case studies, to capture prospect information and drive engagement, leveraging gated content strategies to generate high-quality leads.

Optimize conversion paths and lead capture forms on the company's website to maximize lead generation and improve user experience, continually testing and iterating on design and messaging to increase conversion rates.

Develop and execute targeted account-based marketing (ABM) campaigns to engage key stakeholders within high-value target accounts, leveraging personalized messaging and content to drive engagement and accelerate sales cycles.

Monitor lead performance metrics and KPIs, including lead volume, quality, conversion rates, and pipeline velocity, providing regular reports and insights to inform strategic decision-making and optimize marketing efforts.

Drive traffic to tradeshows.

Stay informed about industry regulations and compliance standards related to lead generation and data privacy, ensuring all marketing activities adhere to best practices and legal requirements.

Candidate Qualifications

Bachelor's degree in Marketing, Communications, or a related field; MBA or equivalent preferred.

Proven experience (5+ years) in relevant digital marketing roles, with a strong emphasis on lead generation and customer acquisition and proven track-record of success. Ideal experience includes:

Demonstrated success in developing and executing multi-channel lead generation campaigns, with a track record of delivering measurable results in terms of lead volume, quality, and conversion rates.

Deep understanding of lead scoring and qualification methodologies, with experience implementing lead management processes and utilizing CRM systems and marketing automation platforms.

Advanced analytical skills and proficiency in data analysis and reporting effectively using tools like Google Analytics, with the ability to derive actionable insights from marketing data and optimize campaign performance.

Proficiency in SEO, including keyword research and on-page optimization. Experience using tools such as Semrush, Seobility, Moz, Tag Manager or Yoast.

Excellent written and verbal communication skills, with the ability to create high-quality content for various digital channels.

Experience in a healthcare setting is required; experience in pediatrics is preferred, but not required.

Experience in software or SaaS is preferred; experience in a start-up or high growth company is preferred. In lieu of start-up experience, an entrepreneurial mindset is important.

Ability to thrive in a fast-paced startup environment, with strong organizational skills and the flexibility to adapt to changing priorities.

Collaborative mindset and the ability to work effectively with cross-functional teams, including sales, product, and customer success, to align marketing initiatives with business goals and objectives.

Creative thinking and a growth mindset, with a passion for staying ahead of industry trends and identifying new opportunities for growth.

Given our early stage, the ability to think and operate at the strategic level, coupled with the willingness to execute at all levels (including administratively) is required. Thie role represents a 1-person marketing department.

Given our remote work environment, being a self-starter and independent thinker is key.

A Bit about Xploro and the History of the Company

The Xploro story began in 2011 when Dom Raban’s 13 year-old daughter was diagnosed with cancer. Thankfully she’s now cancer free but when she was ill nobody told her what to expect and that left her feeling scared, anxious and alone. Dom realized that this lack of information led to increased anxiety and so he set about trying to solve the problem by developing a product that is now called Xploro.

Essentially, it’s an information platform that uses Augmented Reality (AR), Gameplay and Artificial Intelligence (AI) to deliver health information in a way that makes the patient feel empowered, engaged and most importantly informed.

The product has been clinically proven to reduce the fear, anxiety and stress that’s involved in an already scary time and also aims to educate, which is vital for millions of children undergoing treatment around the world.

So why join Xploro?

At Xploro we believe that a role with us isn’t just about the salary and benefits – we have core beliefs that are entrenched in everything we do, and extend to everyone across the business;

We’re passionate about making products that truly deliver tech for good. Everything we do, everything we create is centered around making children’s healthcare and treatment a better experience with better clinical results. This is non-negotiable and we expect all of our team to truly believe that technology can, should and must be used for social betterment.

We’re open, inclusive and diverse. We believe that a diverse team working together can truly create amazing products and experiences, and we actively work to ensure that diversity and inclusion are at the heart of our hiring process.

We empower our team to work how they believe is best to deliver our business goals. We’re open and clear about where the business is going and collaboratively set our goals and targets, we don’t micromanage and we trust our team to deliver on their goals in their own manner.

We’re flexible. At Xploro we believe that our team members know how, when and where they work best. This may be fully remote, partially remote or even totally based in our Manchester studio, whatever works for you, we can make work too. There’s no 9-5, there’s no clock watching, and we trust our team to fit work around their personal lives.

We believe our people are our best assets in helping make Xploro the best product it can be for our users, clients and partners. Right from the start, we’ve worked hard to create a team that truly embodies our core beliefs and actively support individual’s growth on both professional and personal levels.

If you share our belief in harnessing tech for good, our goal in improving the pathways and outcomes of children’s healthcare, and our vision of Xploro as a health information platform to enable those improvements, this truly is an amazing opportunity to join Xploro and to help shape, define and deliver a product that will benefit children around the world.