Product Marketing Specialist

As a Product Marketing Specialist you will play a pivotal role in shaping our Product narrative and driving business growth. As a key member of our Business Development team, you'll collaborate closely with Product Management and Sales to support our marketing strategy. Your responsibilities will include:

Sales Enablement, Pre-sales Support

· Support Sales team in customer and market research.

· Collaborate with the sales team to provide marketing support (i.e. power point, other collateral creation) during the presales process.

· Drive outbound marketing / lead-gen activities to fuel our sales pipeline.

Product Marketing & Thought Leadership

· Maintain and strengthen Predii’s position as AI thought leader in the automotive parts & service industry. This includes planning & creation of relevant content, blogs, and/or event formats.

· Ensure Predii's Marketing/Brand identity remains consistent across channels including brand guidelines encompassing colors, fonts, and visuals.

· Craft compelling product messaging, user stories and articulate unique selling proposition (USP).

Content Marketing

· Create engaging content across various channels including blogs, Predii website, press releases, case studies, and video content.

· Develop comprehensive PowerPoint decks and company collateral to support sales and marketing efforts.

· Oversee website management to ensure a compelling platform for engagement; optimize content for SEO.

· Drive social media presence on platforms like LinkedIn and execute targeted email campaigns.

· Track ROI for marketing campaigns, analyze campaign performance, and adjust strategies as needed.

Requirements and Skills:

· Bachelor’s degree in Business, Marketing, Communications, or a relevant field.

· 2-3 years+ work experience in marketing and communications, preferably in SaaS Software or Technology.

· Proven experience in content generation, writing, editorial work, or comparable

· Hands-on experience with web content management tools, such as wix; knowledge of SEO and Google Analytics.

· Excellent proficiency in MS Office, specifically PowerPoint.

· Excellent verbal and written communication skills.

· Team player with collaborative attitude and proactive problem-solving

· Creative mind-set and hands-on work attitude