Performance Marketing Data Insights Sr. Analyst

Role Title: Performance Marketing Data Insights Sr. Analyst (L08)

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #5 among India’s Best Companies to Work for 2023, #21 under LinkedIn Top Companies in India list, and received Top 25 BFSI recognition from Great Place To Work India. We have been ranked Top 5 among India’s Best Workplaces in Diversity, Equity, and Inclusion, and Top 10 among India’s Best Workplaces for Women in 2022.

• We offer 100% Work from Home flexibility for all our Functional employees and provide some of the best-in-class Employee Benefits and Programs catering to work-life balance and overall well-being. In addition to this, we also have Regional Engagement Hubs across India and a co-working space in Bangalore.

Organizational Overview:

The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/ Purpose:

The selected candidate will be part of Analytics Center of Excellence rolling up to Synchrony Financial HYD. The candidate would be part of Performance Analytics team providing valuable Business insights and reporting in Campaign and Inventory Management.

Key Responsibilities:

Independently handle end to end project development starting from requirements gathering to project delivery and managing stakeholders

Develop the reporting framework to solve the business requirement and problem statement

Build self-serving dashboards that provides business insights and actionable items to the Process Owners and the Leadership team

Maintain the developed reports and handle the change/fault requests

Collaborate with stakeholders to understand reporting and analytics requirements and deliver tailor made solutions

Proactively propose, initiate, execute projects that create business impact

Liaison between onshore and offshore teams

Required Skills

Minimum 0 - 2 years of reporting experience using SAS, SQL & Tableau

Reporting knowledge in Agile would be an added advantage

Prior experience in providing data driven insights, creating KPIs based on business goals and independently addressing the business problems

Self-starter with ability to deal with ambiguity, should be able to do multi-tasking with time management

Must have strong analytical skills along with communication and presentation skills

Degree in Statistics, Mathematics, Operations Research or any equivalent degree

Desired Skills

Problem-solving skills & attention to detail

Strong knowledge on Agile and Campaign Execution Process

Prior experience in automating the manual process

Knowledge on Forecasting Techniques and Capacity planning

Master’s degree in Statistics, Business Administration or equivalent

Eligibility Criteria

Bachelor’s degree in any discipline with minimum 0-2 years of relevant experience in SAS, SQL & Tableau or in lieu of degree minimum 2+ years of relevant experience in SAS, SQL & Tableau .

Work Timings: The role requires the incumbent to be available between 06:00 AM – 11:30 AM Eastern Time. The remaining hours are flexible, and would typically not exceed 11:00 PM IST, unless there is an exceptional business need

For Internal Applicants:

Understand the criteria or mandatory skills required for the role, before applying

Inform your manager and HRM before applying for any role on Workday

Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

Must not be any corrective action plan (Formal/Final Formal) or PIP

L4 to L7 Employees who have completed 12 months in the organization and 12 months in their current role and level are only eligible.

L8 Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.

L4+ Employees can apply

Grade/Level: 08

Job Family Group:Marketing

2401662