Commercial Manager - Loyalty & Free to Play

Commercial Manager - Loyalty & Free to Play

Commercial Manager (I)

The Commercial Manager – Loyalty & Free To Play is responsible for leading the performance and evolution of Paddys Rewards Club and Free To Play proposition for the Paddy Power Sports business.

This role will adopt the Paddy Power culture and ways of working, needing a truly cross functional approach to drive the brand forward. The successful candidate will have significant exposure to Senior Management across PaddyPower and Flutter.

This will report to the Sports Director for Paddy Power Online and has one direct report.

What You'll Be Doing...

Maximise the performance Paddy’s Rewards Club: The lead commercial partner for PRC, being responsible for the proposition and leading the charge to drive incremental ROI through our biggest free bet spend area.

Craft the Future of loyalty for Paddy Power: Paddy’s Rewards Club is the biggest single mechanic for distributing generosity. How we optimise, evolve and improve the customer proposition is a core responsibility for this role. Work with research, performance teams and central functions to craft the what the future looks like for PRC.

End to end ownership of Beat The Drop: Lead, improve and champion our top performing Free To Play across both the day to day offering and at key events to drive engagement, ROI and retention of valuable customers.

Design and lead the future Free To Play proposition for Paddy Power : Own, develop and drive the Free To Play strategy for the Paddy Power sports business. Work with teams across Paddy Power and Flutter to scope, pursue and deliver on opportunities to attract and monetise new audiences.

Generosity Planning: Accountability for the free bet planning on PP Sports. Prioritise and co-ordinate the distribution plans for Free Bet spend, being responsible for the process in conjunction with commercial leads across the core sports to support strategic goals.

Cross Functional Working : a key part of PaddyPower’s ways of working is the establishment of squads and tribes. This role will lead sub groups within the Online tribe to deliver on strategic outcomes, requiring cross functional leadership skills alongside planning and collaboration.

Behavioural Competencies

Customer Focus – Never forgets to put the customer first and at the heart of all that we do

Drive and hunger - Proactively seek out opportunities working with others to solve and consequently deliver on them.

Leadership Aspirations – Inspire and support colleagues across teams to get agreement to new initiatives.

Challenges existing thinking – finding new and better ways to do things is vital to achieving our core outcomes

Analytical approach – comfortable handling data to support decision making

Adaptability - able to switch seamlessly between a variety of key tasks and to complete upon those tasks

Strong interpersonal skills: knowing the right balance between maintaining a good relationship and pushing for results

What We're Looking For...

Experience in a B2C environment within a functional area

A strong understanding of commercial performance and what levers within the business can be used to influence that performance

Self Starter mentality to drive momentum into initiatives to take them from inception to completion

Experience in working with a very wide variety of partners across a sophisticated / matrix organisation

Ability to clearly communicate relevant updates to senior management

What’s on offer

£/€1,000 learning fund

Twice-yearly bonus (with part of it guaranteed!)

Unlimited Holiday

Pension contribution scheme

Private healthcare

Hybrid Working

Access to thousands of Udemy courses

Invest via the Company Sharesave Scheme

With teams based across Leeds, London, Malta and Dublin, semi-regular travel to these sites will be required

About Flutter UK & Ireland

We are Flutter UK & Ireland, part of the Global FTSE 100 Flutter Entertainment. Our division operates four of the most popular and trusted brands in the market: Sky Betting and Gaming, Tombola, Betfair and Paddy Power.

Together the Flutter UKI brands offer market leading entertainment to millions of customers every single week! Over the last couple of decades, they have all ridden the wave of digital betting with industry firsts like ‘cash-out’, ‘Request a Bet’, betting exchanges and free to play games like Soccer Saturday Super 6.

And the Values that guide us? Here they are:

Customer First, Always Change The Game Win Together Free To Be Me

We’re proud of our 4 Values, they reflect what matters most to our people and will guide the decisions we make, represent what we believe in and support how we do things at Flutter UK & Ireland.

Find out more about how we co-created our Values with over 10,000+ insights from our people.

We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.

If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.

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