Area Sales Executive

Key Responsibilities:

Ensure achievement of secondary sales targets

Setting objectives for AW

Breaking objectives for AWSM (beat-wise)

Ensure communication of objectives to AW

Periodic tracking of objectives

AW Management

Align, support & motivate AW to meet business objectives

Ensure adequate infrastructure & systems

Act as a commercial interface between AW & BIL

Coach, manage & evaluate AWSM performance

Coach AWSM on BIL best practices & WOW

Train AWSM on Sales Call Process

Evaluate their performance Periodically

Provide on the job support / guidance for addressing territory specific issues

Ensure adequate service level in market & build business in existing & new outlets

Ensure adequate servicing at dealer points

Maintain relations with existing dealers

Increase the depth and width per dealer

Prospect new outlets

Perform activations as per decided by ASM

Execute visibility implementation & Merchandizing

Ensure adherence to plan-o-gram

Ensure execution of primary & secondary Merchandizing

Ensure execution of Visibility Implementation

Implement launch of new consumer promos / trade schemes & new products

Operationalize new product through communication & sampling

Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point

Track & review performance of new products / schemes

Market Intelligence

Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc

Maintain records & systems

PJP data

MIS reporting

Ensure Hub of UDAAN

Represent Britannia for consumer complaints

Visit consumer to address & sort quality complaints.

Inform Quality about status of complaint