Digital Ad Operations

Overview: This position requires a person who has exceptional knowledge of Campaign management. He/she should be able to handle end-to-end campaign execution including creative QC, campaign set-up, and campaign optimization for Display and Video.

The stakeholder must have a stronghold in campaign analytics, performance and inventory management.

Experience Range: 2-5 years of Relevant Experience with a Bachelor's degree.

Role: Associate / Assistant Manager

Job Location: Mumbai / Noida

Key Responsibilities:

Campaign Management:

Excellent Command over Google Ad Manager.

Understanding of various ad formats in Display including HTML and innovative ads.

Understanding of Video campaign set-up and deliveries.

Knowledge of campaign-related metrics like CTR, VTR, Viewability, and eligibility.

Knowledge of Reporting dashboard and scheduling of reports.

AdTech Implementation:

Understanding of how Ad units are created.

Knowledge of implementation of ad unit on a property

Understanding of using Google console and debugging errors in ad code implementation.

Data Analysis and Optimization:

Utilize data analytics and key performance indicators (KPIs) to assess the effectiveness of campaign strategies.

Implement A/B testing and other optimization techniques to improve ad performance and user engagement.

Provide regular reports and insights to stakeholders on campaign metrics.

Cross-Functional Collaboration:

Should be able to liaise with tech, sales, analytics, and SEO teams to work closely with them to drive the necessary results.

Qualifications:

Bachelor’s degree in Business, Marketing, Advertising, or a related field. Master’s degree is a plus.

Proven experience in a similar role focusing on digital monetization and AdTech.

Strong understanding of advertising technologies, programmatic advertising, and digital marketing trends.

Excellent analytical and problem-solving skills with the ability to interpret data and trends.

Experience with ad-serving platforms, ad exchanges, and demand-side platforms (DSPs).

Strong leadership and team management skills.

Ability to take ownership

Exceptional communication and interpersonal skills.

Ability to thrive in a fast-paced and dynamic work environment

What do we offer?

Excellent Career Progression

Competitive Compensation Package

Health Insurance

Energetic and Enthusiastic Work Environment