Content Writer

Position Identification:

Designation: Content Writer

Department: Content

Organizational Relationships:

Reporting to Operations Head

Direct Subordinates: Content writers, CS team, Content team, BD Team, Social Media team

External Relationships: NA

Purpose of the Job:

Content Writers are responsible for creating engaging written pieces of copy that can be used in digital and web media.

To work for clients to produce articles on a variety of topics, as an opportunity to advertise their services or educate consumers about relevant information related to the brand's offerings.

Key Result Areas:

Accuracy of research.

Meeting deadlines and ensuring timely delivery of rich content.

Creating content captivating maximum readers.

Principal Tasks & Responsibilities:

Conducting in-depth research on industry-related topics in order to develop original content.

Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, webinars, podcasts, e-books, whitepapers, and more.

Create content that motivates, inspires, educates, informs, sells, and provides information across various digital platforms.

Work closely with the client servicing, search engine optimization, social media marketing, and graphic designing teams to produce content that generates results.

Use your editing, content management, and creative skills to publish and edit content across various digital platforms.

Ensure the quality of detailed copy in English and/or Hinglish throughout all phases of projects assigned.

Work on a variety of projects across a rich spectrum of market sectors and geography.

Contribute to the creation of guidelines and digital brand manuals.

Contribute to the definition of project storytelling opportunities and assist designers, video content creators, photographers, and illustrators to deliver unique project narratives.

Embrace challenges and inspire new ways of thinking.

Identify customers’ needs and recommend new gaps in the company's current content.

Use your knowledge of SEO and content development to create digital content that helps us get found via search engines and showcases our company and clients as a leader within the industry.

Become an influencer who makes an impact on the company and within the industry through the production of digital content.

Person Specifications:

Qualifications: Degree majoring in Marketing, Communications, Arts, Literature, Journalism, or

other relevant disciplines

Experience: Min 2 yrs with social media, journalism, blogging, digital marketing, corporate

communications, and content writing.

Skills:

Grasp on Language: The applicant must have a good grasp of the written side of the English language. He/she must know how to structure a sentence that has all the necessary parts of speech (noun, verb, adjective etc.) and produce a said sentence that is grammatically correct.

Ability to research topics: Applicants often have to write about topics belonging to varying industry niches. They may not have any idea about a given topic at the time, and must therefore be comfortable with researching the subject matter online.

Non-Plagiarized content: Authenticity is paramount; thus, an applicant must have developed the discipline to write original content not copied from any available web content.

Familiarity with Word Processors: The applicant should have a basic understanding of using run-of-the-mill word processors (MS Word, Google Docs, WPS, etc.

Salary:

Rs. 15,000 to Rs. 25,000