Digital Marketing Manager

Primary Responsibilities:

*Lead Generation:** Conduct data mining to identify the right target audience and use email marketing tools to expand the network and reach potential clients.

*Content Management:** Generate relevant content, posts, and engagement activities for LinkedIn, email campaigns, and the website to increase network engagement.

*Strategy Development:** Develop targeted lead generation strategies based on ideal customer profiles and market research.

*LinkedIn Optimization:** Optimize LinkedIn profiles of stakeholders to increase social media networks and lead engagement.

*Lead Management:** Transfer all leads to the relevant stakeholders in the sales team and guide them towards conversion.

*Testimonial Creation:** Craft compelling testimonial scripts tailored to client needs, showcasing the unique value propositions and success stories of our services.

Secondary Responsibilities:

Reporting and Analysis:** Analyze reports and craft comprehensive action plans to achieve strategic goals and optimize performance.

Team Communication:** Maintain clear communication with the team regarding lead updates, follow-ups, and other actions on online leads.

Lead Connect Operations:** Manage Lead Connect operations, ensure prompt response to leads, and review reports thoroughly to drive informed decision-making.

Requirements

Qualifications and Requirements:

- Bachelor's degree in Marketing, Business, or a related field.

- Proven experience in digital marketing and lead generation.

- Strong knowledge of email marketing, social media platforms, and online advertising.

- Excellent written and verbal communication skills.

- Proficiency in data analysis and reporting tools.

- Strong project management and organizational skills.

- Creative and strategic thinking abilities.

- Ability to work independently and as part of a team.