Digital Marketing Executive

Overview

The Digital Marketing Executive plays a crucial role in developing and implementing effective digital marketing strategies to enhance the organization's online presence and achieve business goals. This position is essential for driving brand awareness, lead generation, and customer engagement through various digital channels.

Key responsibilities

Develop and manage digital marketing campaigns to drive traffic and engagement.

Manage and optimize various digital marketing channels such as SEO, social media, email, and PPC.

Monitor and analyze the performance of digital marketing efforts using a variety of tools and techniques.

Create and curate engaging content for social media platforms and the organization's website.

Collaborate with internal teams to create landing pages and optimize user experience.

Brainstorm new and creative growth strategies through digital marketing.

Identify trends and insights, and optimize spend and performance based on the insights.

Plan, execute, and measure experiments and conversion tests.

Utilize strong analytical abilities to evaluate end-to-end customer experience across multiple channels and touchpoints.

Instrument conversion points and optimize user funnels.

Collaborate with agencies and other vendor partners.

Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Maintain a positive, empathetic, and professional attitude toward customers at all times.

Act as the primary point of contact for customer inquiries and resolve customer complaints.

Required qualifications

Bachelor's degree in Marketing, Business, or a related field.

Proven experience in digital marketing.

Demonstrable experience in managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Experience in optimizing landing pages and user funnels.

Experience with A/B and multivariate experiments.

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

Working knowledge of ad serving tools.

Experience in setting up and optimizing Google Adwords campaigns.

Strong analytical skills and data-driven thinking.

Up-to-date with the latest trends and best practices in online marketing and measurement.

Excellent communication and interpersonal skills.

Ability to work effectively in a fast-paced environment and collaborate across teams.

Proficient in MS Office and marketing software (e.g., CRM tools, email marketing platforms).

Experience in customer service and handling customer inquiries is a plus.