VP of Marketing (US/Canada) - remote

Job Description

Salary:

What is the role?

dotCMS is a cloud-based Digital Experience platform changing how enterprises do digital. We seek a VP of Marketing who will take charge of our company's marketing vision and strategy.

As the VP of Marketing, your goal is to lead dotCMS's marketing plan and strategy, ensuring effective leadership across all marketing activities. This includes developing demand-generation strategies to boost revenue growth and brand awareness and collaborating with the sales team to align marketing and sales funnels. Moreover, you will envision and implement Product Marketing programs, Events, Brand and Corporate Communications, and Demand Generation strategies.

We're proud to be 100% remote! dotCMS has been fully remote for over a decade, and as an employee, you may work remotely from any location compatible with standard U.S. business hours. Please note this is a Full-Time Employee position, and we cannot sponsor or take over the sponsorship of an Employment Visa. Additionally, we are not accepting contractors or C2C candidates.

What is dotCMS?

Founded in 2003, dotCMS is the most agile, scalable, and secure content management system for enterprises. Built on leading Java technology, dotCMS is an open-source, hybrid-headless content management system that gives developers the flexibility of a headless CMS while equipping marketers with no-code visual content authoring. Whether you're building a network of global websites, an employee intranet, a customer portal, or a single-page web application, dotCMS helps you manage content, images, and assets in one centralized location and deliver them to any channel. Some of our notable customers include Telus, Standard & Poors, Hospital Corporation of America, Royal Bank of Canada, Deutsche Bank, Comcast, Vodafone, Thomson Reuters, Dairy Queen, Lennox International, Chewy.com, and O’Reilly Autoparts.

Who are we, really?

At “the dot,” you’ll find a diverse team of authentic individuals who share the goal of building the most agile, scalable, and secure content management system, delighting customers, and having a lot of fun doing it. We’re a curious, innovative, and collaborative group that works from anywhere, having been 100% remote long before a pandemic required it. Working remotely is in our DNA, whether it’s to enjoy the beautiful views of new countries or just more “you” time outside of work. And since we don’t gather around the water cooler in an office, we like to gather around the cool waters of Costa Rica a few times a year for our regular off-sites, where we blow off some steam and re-energize as a group.

Why we get excited about you:

Strategy, Planning, and Leadership:

Lead the development and execution of our marketing plan and strategy, overseeing all activities with effective leadership of the marketing team.

Be a key member of our leadership team and contribute to organizational growth.

Manage relationships with internal and external subject matter experts to drive content creation, PR, and other social media activities to boost the brand in the industry.

Review, improve, and develop marketing metrics that reflect the reach and engagement of branded content.

Review and Improve positioning and messaging strategy for our products.

Demand Generation:

Define and execute go-to-market strategies to drive qualified leads.

Own and oversee relationships with our demand gen partner agencies to execute digital marketing initiatives (SEO, SEM, email marketing, and social media campaigns).

Work closely with the Head of Sales to develop and execute ABM strategy and programs that drive leads from targeted account lists.

Work closely with the Head of Partnerships to develop and execute partner channel strategy and programs that drive leads from partnerships.

Work closely with the Customer Experience team to develop and execute marketing programs for existing customers to drive expansion revenue.

Work with leadership to develop field marketing strategy spanning multiple geographies.

Product Marketing:

Oversee our product marketing practice to distill key functionality and benefits into core product marketing messages.

Ensure strong advocacy of customer needs through customer and partner engagement and alignment with the product team.

Oversee the development of product marketing material such as videos, brochures, sales collateral, etc.

Brand Management:

Work with leadership to develop our brand story and build programs to drive brand awareness.

Own brand guidelines, ensure all internal and external communication aligns with brand values, and amplify brand equity.

Manage relationships with external PR and advertising agencies.

Desirable characteristics:

10+ years of total experience in marketing-related roles, with 3-5 years of experience in growth roles.

At least 3 years of experience in a management position.

At least 3 years of experience within an Enterprise SaaS B2B environment.

Experience within a MarTech or CMS industry technical platform is a plus.

Proven track record of:

Developing and executing marketing strategies within companies with ARR ranging from $50M to $100M.

Leading the strategy across Growth, Demand Generation, Corporate Communications, Events, and Product Marketing.

Demonstrated experience in mentoring and scaling remote marketing teams.

Demonstrated experience and aptitude for data-informed decision-making.

Excellent communication and interpersonal skills to collaborate with other teams.

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.

Why should you join?

If you have a great experience but are tired of being a cog in a giant corporate wheel, this job is for you. It’s a chance to create a new product marketing function at an established, growing company with a mature product used by major global organizations. Everything you do every day will make a huge impact on our company. Your work will be seen, felt, and recognized, and your past experience will be valued.

“dotCMS is at an exciting stage where we’re building a highly talented leadership team to take us through the next stage of growth. We recently welcomed new heads of sales and product and are now excited to bring in a VP of Marketing to join hands with the leadership team and further solidify our claim as one of the top vendors in a very dynamic CMS industry”, said CEO Zain Ishaq.

Your Compensation. We offer competitive compensation that allows you to make a great living for yourself and your loved ones. Full-time employees are also eligible for 401(k) plan.

Your Team. We are a humble, competitive, and small vendor making waves in our industry, and you will be part of a team that has your back. You never walk alone! We are a diverse and distributed team, and we offer annual company-paid training and development to our employees.

Your Voice. Your voice matters to all of us, and we appreciate your opinion as we scale our company to the next level in an open and transparent environment. We will periodically update the entire team on business performance and strategic initiatives and offer the stage for an entrepreneurial-minded professional to produce key initiatives that help to move the needle.

Your Benefits. We offer a comprehensive medical/dental/vision plan with 100% monthly premium coverage for employees. Additionally, we also offer up to 16 weeks of paid parental leave, as well as STD and LTD.

Your Office. We are a 100% remote work company. We value you as an individual, team member, and professional. We can only expect you to deliver high performance with the right amount of You-time. Therefore, you will have access to an unlimited PTO policy and a generous number of US company-paid holidays.

dotCMS is an equal opportunity employer and prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

remote work