Product Marketing Manager

About LAVA:

LAVA is a Technology Sales and Consulting organization supporting the largest commercial/enterprise companies in the world with their evolution to next-gen technology services. We help our clients evaluate and deploy new technology solutions, while reducing complexity and operational expenses. We have a strict focus on the “As a Service” and MSP ecosystems to help our clients secure, enable and accelerate their workforce. We work in a fun and fast paced environment and have a family first culture and mentality.

About the Role:

We are seeking a skilled Product Marketing Manager with a strong background in technology to join our dynamic team. The ideal candidate will be responsible for developing and executing strategic marketing plans that drive the success of our products in the market. They will collaborate cross-functionally with product management, sales, and other teams to ensure our products meet market demands and achieve maximum impact.

Your Responsibilities:

Market Research and Analysis: Conduct comprehensive market research to identify trends, customer needs, and competitive landscape. Analyze data to inform product positioning and go-to-market strategies.

Product Positioning and Messaging: Develop compelling messaging and positioning for products that resonate with target audiences. Craft value propositions that differentiate our offerings in the market.

Go-to-Market Strategy: Design and execute go-to-market plans for new product launches and updates. Collaborate with cross-functional teams to ensure alignment and successful execution of strategies.

Content Creation: Create engaging marketing collateral, including sales enablement materials, website content, whitepapers, case studies, and presentations to support product launches and ongoing marketing efforts.

Sales Enablement: Collaborate with the sales team to develop effective sales tools, training materials, and programs that enable them to effectively communicate product value and drive sales.

Campaign Management: Plan and execute marketing campaigns across various channels (digital, social media, events, etc.) to drive product awareness, demand generation, and customer acquisition.

Performance Tracking and Optimization: Establish key metrics and analytics to measure the success of marketing initiatives. Continuously analyze performance data and optimize strategies for better results.

Required Qualifications:

3+ years of experience, preferable in the technology industry.

Strong understanding of technology products and their market dynamics.

Proven track record of successfully launching and marketing products.

Excellent communication and presentation skills.

Analytical mindset with the ability to interpret complex data and draw actionable insights.

Ability to thrive in a fast-paces, dynamic environment and manage multiple projects simultaneously.

Additional Benefits:

Medical

Dental

Vision

Life and Disability Insurance

401k with Company Match

And more…

We are an equal opportunity employer and value diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability. Implement stringent quality control measures tailored to uphold project deliverables within the telecommunications and network connectivity sphere, meeting or exceeding predefined quality standards.