Interactive Gaming Manager - Remote

Why We Need Your Talents:

The Interactive Gaming Manager oversees the daily operation of Live! Casino’s online real-money wagering website approved in Pennsylvania. Working closely with the Interactive Gaming Director and other departments like marketing, finance, compliance, customer service, and our online gaming partners, this position is responsible for the overall success of marketing strategy/implementation and site functionality/enhancement to help drive customer loyalty and increased player value. They will collaborate, manage, and lead both internal and external teams to achieve all operational, marketing, and revenue goals of PlayLive! Casino.

Responsibilities

Where You'll Make an Impact:

Supervises the Interactive Gaming Marketing Coordinator and helps direct and support the Interactive Gaming VIP Coordinator

Manages all marketing strategies for CRM and retention activities

Oversees and implements all PlayLive! onsite, email, and cross-property marketing

Directs and/or executes all marketing campaigns, ensuring accuracy of campaign builds, proofing of copy, and timely/accurate submissions to the Pennsylvania Gaming Control Board

Completes monthly Responsible Gaming checkpoints as required by the Pennsylvania Gaming Control Board

Works closely with Graphic Designer to guide brand look and creative elements as well as email templates and ad-hoc promotional messages to PlayLive! customers

Works to ensure proper PlayLive! KPIs are tracked and compiled to analyze historical trends, marketing campaign success, and guide overall strategy

Performs all required ad-hoc analysis and works with corporate support teams to build dashboards, proformas and postformas to provide direction for all site operations and marketing strategy

Leads all PlayLive! device (desktop, Android, iOS) audits/testing to ensure

Continuous improvement of user experience and the user journey

Marketing programs compliance and accuracy

Ensures game stability/accessibility in conjunction with marketing efforts

Drives platform provider toward development list completion and identifies priorities on bug list and dev list

Keeps customer service teams informed on upcoming promotions and marketing efforts and help troubleshoot any escalated customer concerns

Leads all new content launches in conjunction with platform provider and ensures marketing support to maximize revenue

Manages all Customer Service PlayLive! communications inclusive of marketing programing, operational issues, compliance, etc.

Manage social media marketing campaigns, customer engagement and metrics

Monitors campaigns to improve efficiency and ROI throughout the customer lifecycle

Track and update data segmentation and business unit KPIs

Supports VIP segmentation and assists in developing a comprehensive marketing plan to increase revenue and streamline the Interactive Gaming VIP Coordinator’s day-to-day

Manages projects in the technical and online gaming space

Manages site content to include

Promotional game placement

Featured games

Overall order of games based on gameplay data

Maintenance communications

Etc.

Collaborates with on-property marketing teams and game content providers to develop cross-marketing opportunities

All other duties as assigned

Qualifications

Skills to Help You Succeed:

Proven expertise in data manipulation, analysis, and management

Ability to manage and lead team members toward successful achievement of department goals

Excellent time management and organizational skills with keen attention to detail

Proven knowledge of Marketing Project Management

Ability to effectively prioritize and execute tasks in a high-pressure environment

Ability for innovative thinking

Specific understanding of online gaming, online marketing, and online gaming regulations

High proficiency in utilizing marketing tools and executing marketing strategy

Knowledge/expert user of iSight, Acoustic and/or Prismic a plus

Must-Haves:

Two (2+) years’ experience in online social, online real-money or brick and mortar gaming preferred

A 4-year degree in Marketing, Hospitality, Business or Finance (or equivalent work experience)

Must be able to obtain and maintain a valid gaming license as determined by the Pennsylvania Gaming Control Board for the position

Physical Requirements:

Ability to work extended hours across all shifts in a 24/7 work environment

This job may be considered for remote (telecommuting) work

24/7 high energy casino with over 300,000 sq. ft of gaming and entertainment space and approximately 3000 employees

Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises

You may be required to work in an environment where smoking is allowed

What We Offer

Perks We Offer You

Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents

Generous retirement savings options are available.

Free uniforms

Free parking

Discounted meals

Service and Attendance bonuses

Tuition reimbursement

Discounts on hotels, theme parks, travel, and more!

Life at Live!

24/7 high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.

Casino is over 100,000 square feet and requires the ability and energy to move about it with a true sense of urgency!

Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.

Full-Time Exempt