Public Relations Specialist

Job title: Associate, PR & Influencer

Start date: ASAP

End date: 10/16/2024

Location: Hybrid schedule on-site 3x per week (every Tuesday, Wednesday, and 3rd day of personal choice) at 28 W 23rd Street New York NY

Pay rate: $37.00/hr

Hours: Monday-Friday 9:00-5:00pm with a required 30 minute unpaid lunch break daily totaling 37.5 hours per week

DESCRIPTION:

The Associate of PR & Communications works closely with the MAC North America Consumer Engagement team to successfully execute best-in-class press and influencer plans. They will be responsible for supporting executions of press and influencer mailings, product inventory management, media monitoring and reporting and overall team support. The role reports directly into the Assistant Manager, PR & Influencer, MAC NA.

PRINCIPLE ACCOUNTABILITIES:

Press and influencer mailings

Oversee end-to-end process for planning and execution of press and influencer mailers monthly

Place product orders with demand planning team and oversee product delivery to warehouse

Day-to-Day with PIMS to ensure arrival of product and catalogue into MAC inventory systems

Localize mailer materials provided by Global and work with local Creative team to update for NA

Work with external vendors to print and produce mailer collateral materials

Work with agency teams to build mailer lists, vet recipient recommendations & track in Tribe

Manage mailer budget and process expenses and POs in a timely manner

Oversee the completion of mailers and approve final packaging before shipping

Product Inventory Management & Daily Send Outs

Lead and manage the fulfillment of daily press, influencer, artist, and internal product requests

Produce and oversee quarterly PR boxes for influencer partners

Ensure influencer partners receive products for paid campaigns

Lead gifting program for influencers and editors

Manage MAC inventory and process PR inventory refresh orders as needed

Support media/industry beauty awards submissions

Press Support

Localize press releases with CE and Marketing teams; brief updates to Creative

Manage upkeep of external press asset folder including uploading press materials and product images

Partner with Education & Artistry teams to fulfill interview requests for MAC Artists

Media Monitoring & Reporting

Draft monthly PR reports for NA leadership

Update Global press coverage trackers by launch

Create recap decks from editor/influencers events

Administrative Duties

Manage agendas and team trackers

Download assets from Global folders

POSITION REQUIREMENTS:

Position requires 2-3 years of experience in Public Relations, communications or influencer marketing experience

Bachelor’s degree required with specialization in marketing or PR

Experience in Cosmetics, Fashion or Retail Area preferred

Excellent communications skills (written, spoken, presentations)

Outstanding project management skills

Ability to work in a fast-paced environment

Impeccable attention to detail

Team player with good communication and interpersonal skills