Marketing Manager

$100k-113k Incentive Bonus - Up to $17k Total Compensation - Up to $130k 100% Remote No Travel No Sales Responsibilities Not another boring CPA firm

Are you a performance marketer? Do you have strong experience in digital marketing?

Are you a digital marketer with strong experience in Direct Outreach?

If you answered yes to these, this opportunity is for you.

You'll have the opportunity from being part of the team to becoming the lead of a team.

In this position, you will NOT be doing any Sales. This is strictly a marketing position.

Overview

Shah & Associates CPAs PA at a pivotal time of growth and we are looking for individuals eager to make an impact and help us grow. We are looking to bring on our first Marketing Manager who has a track record of identifying and executing programs to meaningfully accelerate customer acquisition and engagement growth through organic and paid social/digital display advertising.

Do you have a track record of initiating, deploying and managing an entire marketing funnel (organic and paid) with everything from determination of investment allocation, development and management of campaigns, through measurement and optimization?

How You’ll Contribute

30 Days

Develop a strong understanding of campaign performance across all paid social/digital display channels - Mainly Facebook.

Develop a strong understanding of campaign performance across all organic social/digital display channels - Mainly Linkedin, Google Paid Ads and Active Campaign.

Meet with key stakeholders to understand our client base and determine what has and has not been working from an acquisition perspective.

Meet with key stakeholders to understand our client base and determine what has and has not been working from an expansion perspective.

Identify and prioritize key initiatives to optimize current marketing state

2. 60 Days

Take over fully all marketing activities including

Content creation and development

Funnel optimization

Funnel and campaign creation

Metric reporting and analysis

Maintain or slightly improve conversion metrics across each active marketing funnel

Maintain or slightly improve website SEO alongside content creation for both paid and organic campaigns.

Maintain Company Pages on various social media accounts - Linkedin, Facebook etc.

3. 90 Days and Beyond

Innovate beyond current marketing funnels with the introduction of new acquisition campaigns to test out

Improve and Maintain Company's website

Properly allocate budget to test campaigns while maintaining current key metrics.

Implement lead scoring model to help drive up lead qualification and conversion.

Grow new leads and conversions month over month while maintaining a reasonable average customer acquisition cost as defined by the firm owner.

Consider the CY and FY hiring plan for marketing department

Determine key budget and metrics needed to be hit in order to grow the department and maintain a healthy pipeline of qualified candidates to bring on, as soon as the goals have been hit.

What You’ll Bring

MUST have 3-5 Years of Experience of being a Digital Marketer

MUST have Strong Experience with Facebook Paid Ads, Click Funnels, Wordpress and building Landing Pages

MUST have Strong Experience with Direct Outreach

MUST have Strong Experience with Paid Campaigns

MUST have Strong Experience in getting meetings on the calendars - Performance Marketing

MUST have Strong Experience in B2B Marketing

MUST have a Stable History of work Experience

MUST currently have a job

Strong Background in Digital Marketing

Strong Experience with Paid Campaign Management

Strong Experience with Performance Marketing

On call support for the team 24/7

Word, Excel, Powerpoint

Self Employed and Freelancer Professionals won't be considered for this role

Competencies Needed To Succeed In This Role

Someone that is strictly in Marketing with heavy focus on Direct Outreach

Analytical thinker and problem solver, able to analyze all metrics across an entire campaign to determine key optimization opportunities

Collaborate with key stakeholders within the organization to drive content creation and gain the information needed to help enhance the performance of the current and future marketing campaigns

Excellent written skills and

Highly articulate both verbally and in written format

Team leadership qualities highly with the ability to persuade and motivate others to achieve results

Awesome energy built on self-motivation, work ethic ambition and drive to achieve stated goals

All around team player.

What you’ll get when working here

Besides the awesomeness of everything written above, here are a few more reasons why you will want to hit apply to this role:

PTO Package (2 weeks)

401k Plan with company contributions

100% Paid Health Insurance plus FSA Account to make your medical expenses tax deductible :-)

100% Paid Dental Insurance

8 Company Paid National Holidays

100% remote company, and will continue to be digital-first

Awesome Co-Workers

Our Culture:

The mission at Shah & Associates CPAs PA is to create value and efficiencies for our clients by providing high level professional advisory service delivered in a technically accurate manner. We are an energetic team of 9, striving to support our clients and help them achieve their goals.

Our company values include:

Being proactive in anticipating and exceeding our clients’ needs and expectations

Honesty and integrity in the delivery of our services

Technical competency at the highest level

Holding ourselves accountable

Remaining current on emerging issues that matter to our clients

Commitment to provide lifetime learning opportunities through professional and personal growth

Provide a working environment that promotes a work/life balance

At Shah & Associates CPAs PA, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our team, our services, and our community. Shah & Associates CPAs PA is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.