We’re looking for a curious thinker who can balance both the rigor and creativity of every media opportunity. Someone who can make big ideas come to life through interesting placements, one-of-a-kind partnerships, and who isn’t afraid to try things that have never been done before. This strategic thinker will partner with all disciplines in the agency and add to the unique, positive culture at BBDO MW.
NOTE: We are in-person at our downtown Minneapolis office a minimum of 3 days a week. All candidates must be local to the Twin Cities and/or willing to re-locate.
ESSENTIAL JOB FUNCTIONS:
Identify client challenges and implement strategies to meet them
Develop tactical recommendations based on campaign strategies and designed to produce outstanding results
Monitor day-to-day client activities and managed workloads to the established timelines
Lead and/or participate in all pre-planning client meetings to gather input
Use effective communication to present media plans to clients, and work with Planners and Analysts on their communication/presentation skills
Develop and maintain effective relationships with media partners
Stay on top of, and share knowledge with colleagues on, media trends and emerging media opportunities to encourage the best work possible
Manage the work of Media Planners and Analysts by providing work direction and expertise
Establish and maintain quality standards for group output to ensure continuity and consistency
Lead and motivate employees through effective leadership techniques
Collaborate with internal teams to create synergies across the entire campaign
QUALIFICATIONS:
Bachelor’s degree in Advertising, Marketing or related field.
5-8 years of experience working in an agency media department or in-house media department
Experience managing multiple clients in a variety of categories
Digital and social planning experience required
Exposure to planning all other media channels preferred
Buying experience preferred
COMPETENCIES (Knowledge, Skills and Abilities) REQUIRED:
Knowledge of and proficiency in computer accessed media tools and databases (e.g. Strata, Nielsen, Pathmatics, MRI Simmons, GCM, Meta, Google Adwords, Google Analytics, Talkwalker, or other similar tools)
Knowledge and competency in Sharepoint, Excel, PowerPoint and Keynote
Analytical and detail-oriented; looks beyond the “what” and thinks about “why”
Skilled in expressing complicated information clearly and succinctly both in writing and verbally
Skilled at organizing and prioritizing work
Skilled at interpersonal relationships and ability to interact with individuals from all areas of the industry, both internally and externally
Skilled with supervisory techniques
Robust negotiation skills
Ability to present complicated media plans in a simplified form to clients
Ability to apply strategic planning skills to the media planning process
Flexibility to problem-solve, work under pressure, and to effectively adapt to ongoing changes
SUCCESS FACTORS:
Self-motivation
High performance standards
Positive attitude
Ability to work independently and collaboratively