Digital Marketing Specialist

The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products and/or services. This candidate will play a major role in enhancing brand awareness within the digital space, as well as driving website traffic and acquiring leads/customers.

Key Responsibilities:

Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising campaigns.

Design, build, and maintain our social media presence across all digital channels.

Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

Identify trends and insights, and optimize spending and performance based on the insights.

Collaborate with internal teams to create landing pages and optimize user experience.

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Instrument conversion points and optimize user funnels.

Collaborate with agencies and other vendor partners as required.

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Qualifications:

Bachelor’s degree in marketing or a related field.

Proven working experience in digital marketing, particularly within the industry.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Experience in optimizing landing pages and user funnels.

Experience with A/B and multivariate experiments.

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

Working knowledge of ad serving tools (e.g., DART, Atlas).

Experience in setting up and optimizing Google Adwords campaigns.

Strong analytical skills and data-driven thinking.

Up-to-date with the latest trends and best practices in online marketing and measurement.