Culture and Creative Director

Job Title : Culture & Creative Director

Reporting Line: CEO, Irish Distillers

Role scope

Lead and inspire creative excellence while driving brand identity, cultural relevance, and collaboration for Irish Distillers brands including the Jameson family of whiskies and our Prestige & Specialty portfolio.

Location Dublin, Ireland ( preferred, however remote with travel will be considered )

About Irish Distillers

Irish Distillers are makers of some of the world’s most well known and successful Irish Whiskeys. Led by Jameson, in 2023 we proudly became a top 10 global spirit brand and a top 3 global whiskey brand. Our ambition is to drive equity and value growth for Jameson, while seizing the premiumisation opportunity for our Prestige & Speciality brands including Redbreast, Midleton Very Rare, Powers, The Spot Range & Method & Madness. At the core of everything we do is a collective spirit, a passion for our craft and a commitment to be sustainable and responsible at every step, from grain to glass.

Irish Distillers is part of Pernod Ricard, the number 2 worldwide producer of wines and spirits, with an unrivalled portfolio of premium brands including Absolut, Jameson, Chivas Regal, Malibu, Beefeater Gin, The Glenlivet, Ballatines, Martell cognac, Havana Club, Beefeater gin, Malibu, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, and Kenwood wines. Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets.

About the role

Reporting to the Irish Distillers CEO, the Culture and Creative Director, will play a pivotal role in shaping the brand's identity, fostering creativity, and driving excellence in execution across all touchpoints. By injecting culture, creativity and openness, the Culture & Creative Director will inspire and challenge the status quo, helping to evolve the Irish Distillers brand portfolio into purpose driven brands and cultural leaders, through brand image consistency and excellence in execution. Working closely with our Pernod Ricard Creative Center of Excellence (CoE) based in Paris and the Irish Distillers International Marketing Team based in Dublin, key responsibilities will include:

What is involved?

Lead, inspire and manage creativity

Lead and inspire creativity across Jameson and our Prestige and Speciality brands by fostering a collaborative and results-oriented environment.

Elevate our full whiskey portfolio brand identities through purpose, creativity, and consistency, ensuring alignment with organisational values and goals.

Act as the driving force behind cultural and creative initiatives, collaborating closely with the Culture & Creative Center of Excellence (CoE) and the Irish Distillers International Marketing Team to reinforce the brand's cultural impact.

Inspire creativity that is both brand-driven and socially responsible, ensuring alignment with our brand values and objectives across all projects and initiatives.

Drive excellence in execution and consistency

Serve as the guardian of our brands visual identity, tone of voice, and overall brand aesthetic inspiring and supporting the Irish Distillers International Marketing Team across all touchpoints.

Establish a long-term vision for the brand's identity and cultural relevance, anchoring it further within the global whiskey landscape.

Develop and deliver a cohesive framework for the brand's identities, ensuring consistency and alignment across various global markets and consumer segments.

Serve as the “brand excellence” guardian that supports the Irish Distillers International Marketing Team to ensure that innovative and consumer-centric experiences tailored to meet the evolving needs and preferences of target markets maintains the brand's authenticity and heritage.

Lead brand culture

Lead the cultural development and evolution of our brands, creating and evolving our brand culture platforms with the Irish Distillers International Marketing Team and creating frameworks, territories, activations and seeking for new opportunities for Irish Distillers brands to authentically become cultural relevant icons worldwide.

Cultivate relationships with key figures and entities in the creative world, including designers, artists, architects, photographers, directors, and art directors, while staying abreast of emerging trends and talents, in close collaboration with the ‘Culture & Talents relationship Director’ at Centre of Expertise in Paris, France.

Cultivate relationships with key figures and entities within our brand activation territories, especially within music and entertainment.

Actively seek out and engage with creative influencers and thought leaders, fostering collaboration opportunities, and driving the brand's presence within the creative community.

Work hand in hand with the Irish Distillers International Marketing Team to inject culture into our brands, being the guardian of the cultural platforms and supporting the teams win within our Brand activation territories.

What are we looking for?

10-15 years creative and brand experience elevating brand identity through purposeful and creative initiatives, and driving game-changing collaborations and partnerships within lifestyle, entertainment, music and film industries

A blended background of agency and in-house creative leadership experience is preferred.

Fully embedded into the Music and Films industry, with extensive networking opportunity within these areas. Proven ability to cultivate relationships with key figures and entities in the creative world.

Proven track record of working with a leading lifestyle brand, one that has captured attention, inspired, and engaged global audiences.

Strong leadership skills, with an ability to engage and drive results

Strong collaboration skills, being able to work hand in hand with several marketing teams and stakeholders within Irish Distillers.

Ability to communicate vision effectively and inspire and cultivate creativity that aligns with brand values and objectives.

Deep understanding of cultural trends and their impact on brand perception.

Experienced in brand equity and positioning management, including visual identity, tone of voice, and brand aesthetic., maintaining consistency across various touchpoints and markets

Future focussed, with strategic thinking to develop a long-term vision and framework for our brands identities in the global whiskey landscape, while developing long-term cultural relevance for brands.

Ability to collaborate with the Culture & Creative Center of Excellence to reinforce cultural impact

What we offer

We all want to be recognised for the work we do, and that comes with respect, being celebrated for your successes, and supported when things go wrong. But challenging work also deserves to be rewarded and we take immense pride in the rewards and benefits we offer our people. It is important to us to create the right conditions and supports that enable you to blend work, personal priorities, and well-being, regardless of your stage of life. Some of offerings include;

Hybrid working; A blended working arrangement where you can work 3 days where you work best

Profit share; An annual profit share scheme to reward your contribution to the company’s success.

Allowance; an annual allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.

People Development: We enable continuous development for our people at every stage of their careers through our people development, online learning, and leadership training programmes.

Family leave: fully paid maternity, parent, and paternity leave, allowing you spend precious time with your new family member

Parental Support: Our ‘Reconnect’ programme includes access to a workplace parenting coach, a phased return to work and a supportive environment for new parents

Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body, and Mind

Charity Days: up to 2 days paid leave every year to volunteer at a charity of their choice

Like a well-blended whiskey, we believe that diverse perspectives make us better. We welcome people from all backgrounds, experiences, orientations, and differences, to create together the spirit that makes us great.

Irish Distillers Careers Page –

Jameson -

Our Prestige & Specialty Brands -

Job Posting End Date:2024-05-30

2024-08-01

JR-042244