Social Marketing Lead

The Arbitrum Foundation is searching for a dynamic and experienced Social Marketer to lead our social media strategy and amplify our voice in the ever-evolving Web3 landscape.

As Arbitrum products, partners, and ecosystem continue to scale Ethereum, you'll play a pivotal role in shaping the narrative and fostering a passionate community around our innovative technology.

The ideal candidate will have a passion for Web3, social media, and possess excellent leadership and interdepartmental skills to drive successful campaigns.

Responsibilities

Develop and execute a comprehensive social media strategy across all major platforms (Twitter, YouTube etc.)

Craft compelling content that resonates with developers, users, and the broader Web3 community

Put together paid and unpaid media mix to drive engagements, user acquisition and advocacy

Lead and manage a team of social media specialists across different regions

Creative thinker with the ability to generate innovative ideas and see them through to execution using creative resources

Stay ahead of the curve on emerging Web3 trends and adapt strategies accordingly

Collaborate closely with other marketing and partnership teams to ensure brand consistency

Analyze social media performance metrics and identify areas for improvement

Foster a positive and engaged online community around the Arbitrum ecosystem

Desired Background

5+ years in social marketing, preferably last 3 years in Web3

Proven experience leading social media strategy development and execution

Deep understanding of the Web3 space and its target audienceStrong track record of building and engaging online communities

Excellent written and verbal communication skills

Experience in content creation (video, graphics, written content) for social media

A data-driven approach with the ability to analyze and interpret social media metricsProven ability to manage and motivate a team

Full-time