The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.
Responsibilities
contributing ideas to marketing campaigns
conducting research and analyzing data to identify and define audiences
compiling, distributing and presenting ideas, information and strategies
coordinating promotional activities, events and interviews
managing production and performance of multimedia content
writing and proofreading creative copy
maintaining websites and tracking data analytics
updating databases and using a customer relationship management (CRM) system
monitoring budgets
managing social media campaigns
monitoring performance of marketing campaigns.
The role will typically involve a great deal of online and digital marketing work, as employers will typically operate a website and social media accounts. As such, executives may need to look at analytics and come up with appropriate courses of action, produce written and multimedia content and manage pay-per-click (PPC) and programmatic advertising possibly assisting a social media manager with these tasks. As such, having a familiarity with and knowledge of digital and online marketing methods is beneficial.
Identify target audiences, objectives and desired outcomes of marketing campaign
Research and develop marketing strategy, and evaluate success strategy
Develop content of marketing campaigns
Stay up-to-date on current marketing trends
Manage and allocate budget correctly
Qualifications
Bachelor's degree in marketing or related field
2 - 3 years of relevant experience
Strong analytical, communication, time-management and creativity skills
Strong ability to focus on customer/market and take initiative Experience with social media
Full time