Digital Marketing Specialist

Required Keywords- Paid media, performance media, ROI, FB Ads, Google Ads, PPC, Pay per click, D2C digital marketing, d2c performance marketing.

Job brief

We want to talk to you if you live and breathe digital marketing. We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

Plan and execute all digital marketing, including SEO/SMO, marketing database, email, social media and display advertising campaigns

Design, build, and maintain our social media presence

Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spending and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize the user experience

Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Instrument conversion points and optimizes user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Should be Familiar with Shopify word press and big commerce merchants and run ads for this platform

Requirements

BS/MS degree in marketing or a related field

Proven working experience in digital marketing

Demonstrable experience leading and managing SEO/SMO, marketing database, email, social media, and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics

Experience in setting up and optimizing Google Ad words campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Key Skills

PPC, Display Advertisinging, Brand management, Social media, Budgeting, Marketing management, SEO, Digital marketing, Advertising, Search Engine Optimization.

Full time